Reebok's fitness campaign fascinates crowd at Cyber Hub, Gurgaon

In OOH News By Satarupa Chakraborty - December 04, 2015

Involving large LED screens, interactive sessions, giveaways, fitness activities, the brand activation drew good response from the corporate crowd aiding the excitement around Reebok's new ZPump range.

Kinetic comes up with a new quirky logo

In OOH News By Satarupa Chakraborty - December 04, 2015

The new logo is designed on geometric patterns using three colours keeping three forces of nature (earth, water and air) in mind.

RAW Pressery spreads health message at Pinkathon

In Campaigns By Satarupa Chakraborty - December 03, 2015

Mumbai-based RAW Pressery tied up with SBI Pinkathon Pune to roll out some innovative brand activations through kiosks, banners and life-size dummies of juice bottles. Executed by Brand Evosys, the activations mixed the"health” aspect of both the juice brand and the event that helps in spreading awareness about breast cancer among women.

OSG acquires digital signage operations from Irus Optomechanics

In Digital OOH By VJ Media Bureau - December 03, 2015

The acquisition of the Irus Optomechanics Ltd. operations comes as OSG rolls out its innovative technology, ScreeneX® for the transportation sector - new, informative and entertaining window with embedded LCD panel which allows the control and tailoring of data and information displayed to passengers.

KOOVS takes its fashion statement outdoors

In OOH News By Satarupa Chakraborty - December 01, 2015

Koovs.com recently went outdoor to propagate its high-fashion brand ethos. Conceptualised by Grey London and executed by Mediacom India, the campaign was launched with an objective to engage young fashion enthusiasts.

Madison IES & Roca break a taboo on World Toilet Day

In OOH News By VJ Media Bureau - December 01, 2015

The campaign inspired, motivated and educated those present to talk, discuss, inspire and sensitise others on the need to have proper sanitation for all.

AirWick spreads its fragrance through bus queue shelters

In Campaigns By Swati Singh - December 01, 2015

The brand's outdoor campaign was launched in bus queue shelters across Delhi, Mumbai and Bangalore.

IKON brings ad veteran Prabhakar P on board

In OOH News By VJ Media Bureau - November 30, 2015

Before joining IKON, Prabhakar worked as Senior Media Director with Dentsu Communications.

TAB/OAAA Out of Home Media Conference & Expo to be held from April 18-20, 2016

In OOH News By FEPE - November 30, 2015

The TAB/OAAA Out of home conference and expo explores what other media do to successfully meet client needs and looks at how to integrate out of home in to clients thinking. The conference wiil be held on April 18 to 20, 2016 at Boca Raton Resort and Club in Florida

AirWick spreads its fragrance through bus queue shelters

In Gallery By - November 27, 2015

The brand's outdoor campaign was launched in bus queue shelters across Delhi, Mumbai and Bangalore.