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Street Furniture is a growing opportunity in Kerala
In OOH News By Athira Nair - December 28, 2015
Street Furniture enables advertising that connects with consumers on a personal level. A panel discussion at Kerala Talks OOH 2015 spoke about this highly efficient form of outdoor advertising and its scope in the state.
Four industry stalwarts come together to join Streettalk
In OOH News By Satarupa Chakraborty - December 24, 2015
Fast growing OOH agency Streettalk appoints Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, all in the same day to strengthen its team. All these stalwarts joins Streettalk from Posterscope, but with a varied folio of experience.
Samsung Gear S2 launches holiday campaign across the world
In Digital OOH By VJ Media Bureau - December 24, 2015
Samsung's Gear S2 creates magic on the wall of the Natural History Museum in Paris, covers the Central Building wall in the heart of Hong Kong, grabs attention at the Via Montenapoleone in Milan, adorns the walls of the BFI IMAX cinema & Marble Arch in London and also at Central House of Artist in Moscow.
Kerala is an emerging OOH destination for brands
In OOH News By Athira Nair - December 23, 2015
A panel discussion, at Kerala Talks OOH 2015, speaking on scaling up the outdoor advertising industry in Kerala highlighted the market's biggest advantages which include cost-effectiveness and a bigger reach.
Railway offers maximum reach for advertisements: Sudeesh V C
In OOH News By Athira Nair - December 23, 2015
Giving insight on railway advertising, Sudeesh V C, Senior Divisional Commercial Manager at Thiruvananthapuram Division, in Southern Railway said that the medium offers face to face impact in trains, on platforms, and in waiting lounges.
Kinetic uses sand art to promote ISL Season 2
In Campaigns By Satarupa Chakraborty - December 23, 2015
Partnered with ISL Season 2, Kinetic recently created an innovative sand art as part of the tournament's OOH promotional activities at Goa's popular Candolim beach. The sand art with its 25 ft diameter attracted football lovers and created a lot of interest around the tournament that was recently held in Goa.
IOAA steps out to promote outdoor advertising
In Campaigns By Satarupa Chakraborty - December 22, 2015
As part of their multi-city OOH campaign, IOAA has already rolled out its billboards in Bangalore while the next cities will be Mumbai and Delhi soon.
Self-regulation is essential for the growth of industry: Varghese Thomas
In OOH News By Athira Nair - December 21, 2015
At the recently held Kerala Talks OOH 2015, Varghese Thomas, State President of KAIA said that the industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising.
Outdoor is an industry and should be treated as such: Noomi Mehta
In OOH News By Athira Nair - December 17, 2015
At Kerala Talks OOH 2015, Noomi said that to build industry status, the OOH fraternity needs to represent itself very strongly and firmly with the government authorities.
Digital OOH will see a tremendous growth in the future: Mandeep Malhotra
In OOH News By Athira Nair - December 17, 2015
At Kerala Talks OOH 2015, Mandeep Malhotra, Founding Partner and CEO of The Social Street mentioned that the DOOH space is expected to see a tremendous growth in the future. There is revival and gradual growth of digital OOH in India as it is clearly targeted, impactful and is delivering excellent recall in this industry.