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ABID INTERIORS 2016 connects with its target group via outdoor
In OOH News By Nabamita Chatterjee - March 03, 2016
To reach maximum number of people and drive in footfalls to the event, the association has rolled out a strategic outdoor campaign in Kolkata with 40 billboards
Havas Media wins the integrated media mandate of Brick Eagle Group
In OOH News By Satarupa Chakraborty - March 03, 2016
Havas media has bagged the integrated media mandate of Brick Eagle Group worth INR 20 crore. The account will be handled from Havas's Mumbai office.
PNB takes the digital OOH route in Delhi
In OOH News By Satarupa Chakraborty - March 01, 2016
PNB unleashed a digital OOH campaign in Delhi executed by Oscope Media.
Samsung Gear S2 goes innovative with its OOH campaign
In Campaigns By Satarupa Chakraborty - March 01, 2016
As part of its launch campaign, Samsung Gear S2 rides on innovative LED outdoor in all important vantage points of Delhi-NCR, Mumbai and Bangalore.
Goodricke warms up Kolkata Book Fair with life-sized teacups
In Campaigns By Satarupa Chakraborty - February 29, 2016
Leading tea brand Goodricke taps a potential TG at the legendary Kolkata Book Fair 2016 by creating dramatic installations of teacups and teapot.
Kinetic launches SAS to measure OOH campaigns' social media reach
In OOH News By Satarupa Chakraborty - February 29, 2016
Kinetic Worldwide launches a SAS tool to directly measure and quantify any OOH campaign's social media reach and awareness.
Pan Bahar reinforces its image with a new campaign
In Campaigns By Nabamita Chatterjee - February 29, 2016
The creative of the campaign tries to encapsulate the whole story that goes behind being successful and how every moment of that journey is worth celebrating.
Havas Media Group makes two big appointments
In OOH News By Satarupa Chakraborty - February 24, 2016
Havas Media Group has recently appointed Kunal Jamuar as Managing Partner, Havas Media, West and South and Chanchal Shaktawat as Vice President, Planning, Western India.
LeEco makes its entry through high decibel OOH campaign
In Campaigns By Satarupa Chakraborty - February 24, 2016
LeEco rolled out a large sized outdoor campaign using all possible outdoor media formats and street furniture along with airport and mall branding in all major Indian cities. The campaign was executed by MOMS.
Five Trends for OOH In 2016: Naren Patel, CEO, Primesight
In Digital OOH By Posterscope - February 22, 2016
Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from the Advertising Association and Warc. Here are five trends for OOH In 2016 according to Naren Patel, CEO, Primesight