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7489 News Found
Carat India wins media mandate for Columbia Asia Hospital
In OOH News By Satarupa Chakraborty - March 14, 2016
Carat India has won the consolidated media mandate of Columbia Asia Hospital and the agency will manage the brand's OOH account too.
"OOH is of great help while doing target marketing"
In Viewpoints By M4G Bureau - March 14, 2016
Shuchi Chawla of OLA CABS shares that about 30-35% of the marketing budget is dedicated to OOH campaigns.
Amit Sarkar, Ex India Head of WPP's OOH Agency Kinetic, launches'NOMAD'
In OOH News By VJ Media Bureau - March 10, 2016
The strength of NOMAD comes from the skill pool brought in by individuals with extensive work experience in full service media agencies, OOH, digital services and also technology boutiques;
"Creative campaigns act as catalysts to break the bottleneck"
In Viewpoints By M4G Bureau - March 10, 2016
Vedanarayanan Vedantham of Simplilearn shares that OOH does play a crucial role as it acts as the key component to drive audience to the desired destination.
Arena Media wins the integrated media mandate for Bagrry's
In OOH News By Satarupa Chakraborty - March 08, 2016
Arena Media bags the integrated media mandate of FMCG brand Bagrry's that will include the brand's OOH practices. The account will be handled from Arena's Gurgaon office.
Vodafone's high decibel 4G brand activation in Delhi and Mumbai
In Campaigns By Satarupa Chakraborty - March 08, 2016
Vodafone 4G campaign recently went into an outdoor overdrive with metro rail branding, mall activations and traditional OOH
Indore Municipal Corporation notifies the removal of hoardings in the city
In OOH News By Satarupa Chakraborty - March 04, 2016
Municipal Corporation of Indore has recently notified hoardings owner of the city to remove their sites that has been erected against their bylaws, in answer to which, Indore Hoardings Owners Traders Association has resorted to the High Court for justice.
"We are always open to innovations in our OOH campaigns"
In Viewpoints By M4G Bureau - March 04, 2016
UNIBIC believes in planning its OOH campaigns to create an instant impact on the customers and also make sure to register the brand in their mind for a longer period.
OAC 2016 to host second edition of its creative contest YOC
In OOH News By VJ Media Bureau - March 03, 2016
Laqshya Media Group once again lends its support for this unique contest for young creative professionals which will held at the OAC venue in Gurgaon, Delhi NCR during June 17-18 this year.
Times OOH enters Limca Book of Records for largest number of digital sites at Mumbai metro
In OOH News By Satarupa Chakraborty - March 03, 2016
With a whopping number of 106 digital advertisement units at Mumbai metro, Times OOH has entered the bandwagon of Limca Book of Records