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7489 News Found
OOH clutter must be redirected to beautify the city landscapes
In OOH News By Nabamita Chatterjee - March 23, 2016
In the East Talks OOH conference recently held in Kolkata, a panel discussion highlighted the issues of visual pollution created by out-of-home industry and how it can be better managed keeping the city aesthetics in mind.
A ready reference point by OOH industry will justify spends of the brands
In OOH News By Nabamita Chatterjee - March 23, 2016
A panel discussion at East Talks OOH conference held in in Kolkata recently discussed'What will be the key to increase brand spends in eastern market\'.
Daikin spreads its cool zephyr through OOH
In Campaigns By Satarupa Chakraborty - March 23, 2016
Air Conditioning major Daikin recently launched a multi-city multi-format OOH campaign across Delhi and Mumbai to capture the seasonal demand for air conditioners in India this summer.
Collaborative approach from local bodies with IOAA is essential: Indrajit Sen
In OOH News By Nabamita Chatterjee - March 21, 2016
Indrajit Sen, Consultant, IOAA in East Talks OOH conference in Kolkata shares his thoughts the way forward for outdoor industry and the positive steps to be taken for it.
OAAWB is working towards protecting the rights of media owners : Arup Choudhury
In OOH News By Nabamita Chatterjee - March 21, 2016
Speaking at East Talks OOH conference in Kolkata, Arup Choudhury, Secretary, OAA West Bengal shares how the association is taking key initiatives to transform the outdoor industry scenario.
DMRC wrappings lure travellers for a snack time
In OOH News By Satarupa Chakraborty - March 21, 2016
Popular snacking brands Kurkure and Bingo recently rode the DMRC almost simultaneously to woo the travelling snack lovers of Delhi.
Adopt new and innovative outdoor formats
In OOH News By Nabamita Chatterjee - March 18, 2016
A panel discussion at the East Talks OOH conference in Kolkata, highlighted the industry's need to move beyond the traditional formats and evolve with the times by adopting innovative outdoor media.
Brands should tap the TG of this emerging region: Rajeeb Bhattacharya
In OOH News By Nabamita Chatterjee - March 18, 2016
Speaking at the East Talks OOH conference in Kolkata, Rajeeb Bhattacharya, East & South, Kinetic India highlighted that brands have great opportunity to tap these markets as most of the states in this region are growing at a very rapid pace.
East Talks OOH kicks-off in Kolkata
In OOH News By VJ Media Bureau - March 17, 2016
The first edition of East Talks OOH, an OAC initiative presented by Ad Touch, was inaugurated today at Hotel Park Plaza in the city of Kolkata. The day-long event has received maximum registration from outdoor giants and key stakeholders of the OOH industry from region.
Novelty is essential for brand campaigns: Satabdi Ghosh
In OOH News By VJ Media Bureau - March 17, 2016
Speaking at the East Talks OOH conference in Kolkata today, Satabdi Ghosh, Senior Executive, Anandabazar Patrika stressed on four major points significant to the development of Outdoor industry