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Madison BMB wins Asian Paints' bath fitting business account
In OOH News By Satarupa Chakraborty - April 01, 2016
Madison BMB will manage the media mandate including OOH of Ess Ess, the recently-owned bath fittings business vertical of Asian Paints.
Kinetic India executes second large multi-city campaign for Grofers
In Campaigns By Satarupa Chakraborty - April 01, 2016
Kinetic launches a consecutive large-sized campaign for Grofers using billboards, metro and corporate park media etc in Delhi, Mumbai and Bangalore.
Honda unveils outdoor campaign for CB Hornet 160R
In Campaigns By Nabamita Chatterjee - March 30, 2016
Honda launched a new OOH campaign to amplify the buzz and spread awareness about the new CB Hornet 160R among target audience.
Sigma Trade Wings bags sole advertising rights of Fun Republic Mall, Lucknow
In OOH News By Satarupa Chakraborty - March 29, 2016
Lucknow-based Sigma Trade Wings LLP shared with Outdoor Asia that it has acquired sole advertising rights for Lucknow's Fun Republic Mall.
NPCI awards its media mandate to Dentsu Media
In OOH News By Satarupa Chakraborty - March 29, 2016
Dentsu Media has won the media mandate for NPCI and will be managing their media activities including OOH.
Swachh Bharat dustbins create an impact in Jamshedpur
In OOH News By Satarupa Chakraborty - March 24, 2016
A large number of dustbins are being installed at Jamshedpur and other important industrial towns of Jharkhand, which will work as branding space and also help the city to clean up its streets. Raj Outdoors has taken up this initiative, in-sync with the"Swachh Bharat†campaign by the Govt of India.
Skechers stands out through OOH
In OOH News By Satarupa Chakraborty - March 24, 2016
American sports shoe brand Sketchers launches a new range of shoes riding on a multi-city OOH campaign, handled by Autdoors, the OOH division of Amar Ujala.
Amazon connects with vendors & sellers via branded mobile vans
In Campaigns By Satarupa Chakraborty - March 24, 2016
Delhi-based Vibgyor Brand Services was roped in by Amazon India to spread awareness about the e-commerce portal among the small and medium enterprises of multiple cities through mobile vans to sell their products online.
Joint effort by all stakeholders of OOH can uplift rural outdoor scenario: Jayesh Yagnik
In OOH News By Nabamita Chatterjee - March 23, 2016
Jayesh Yagnik, COO, MOMS Outdoor, while speaking at the East Talks OOH conference in Kolkata recently highlighted how the rural landscape of the zone can be tapped by the outdoor industry for its growth.
Technology makes OOH wise: Amit Taneja
In OOH News By Nabamita Chatterjee - March 23, 2016
Speaking at the East Talks OOH conference in Kolkata recently, Amit Taneja, Director, Adwise, highlighted that technology is going to be the most important enabler for the growth of OOH in the future.