Have a ‘great hair day’ with Sephora in Dubai

In Campaigns By M4G Bureau - September 08, 2023

The cosmetic giant unveiled its latest campaign with an innovative billboard where the visual changes as one drives past it.

'Bharat: Mother of Democracy' - A special initiative by Tagbin to Greet World Leaders at G20 Summit

In Digital OOH By M4G Bureau - September 06, 2023

An innovative AI Holobox, placed at the entry of the exhibition, will provide personalized greetings for VIPs, VVIPs and other visitors.

‘Quality of software & service is very important when you invest in a digital signage solution’

In Viewpoints By N Jayalakshmi - September 06, 2023

In this exclusive interaction with Media4Growth, Gagan Preet Singh Malhotra - Director of Noida-based Malhotra Electronics, which sells the Wybor brand of Digital Signage solution, shares his market observations and the company’s journey in the digital signage space.

JCDecaux wins bus shelter contract of Toulouse Metropole and street furniture contract of the City of Toulouse for 15 years

In OOH News By M4G Bureau - September 06, 2023

The Paris-based OOH giant secured the rights for the fourth largest city in France following two different competitive tenders.

Neil Diamond Musical: A Beautiful Noise to open DPAA Summit in New York on Oct 10

In OOH News By Rajiv Raghunath - September 06, 2023

Broadway has always leveraged out of home and so it is fitting that we once again have an iconic Broadway show: Barry Frey, President & CEO, DPAA

Lamar Advertising’s digital airport inventory now available on Vistar Media programmatic platform

In Digital OOH By Rajiv Raghunath - September 06, 2023

“In adding our growing portfolio of digital airport advertising to Vistar’s platform, we are making it as easy as possible for brands to access our network and achieve their campaign goals,” says Casey Sexton, President of Lamar Transit and Airports

Rail passenger volume moves up in Jul 2023 following a dip in Jun 2023

In OOH News By M4G Bureau - September 05, 2023

Volume close to 25-year average

Basketball fever grips Manila as FIBA World Cup comes to town

In Campaigns By M4G Bureau - September 05, 2023

As part of the ongoing basketball world cup, the pillars at Manila Airport’s Terminal 3 were wrapped in vibrant displays.

Rohan Ekbote joins Tata Croma after 7-year stint with Vi

In OOH News By M4G Bureau - September 04, 2023

Rohan, who also served on the jury for the Outdoor Advertising Awards, will be leading media and PR activities for the electronics retail giant.

OMA launches cloud-based industry-wide automated insertion order tool OASIS

In OOH News By M4G Bureau - September 04, 2023

The platform was built to standardise and streamline the campaign buying and verification process