Advertising industry needs to look towards the environment: Avijit Dubey

In OOH News By VJ Media Bureau - June 18, 2016

Looking beyond generation of revenues, Avijit Dubey, National Business Manager, Tyvek Graphics, called upon the advertising fraternity to give itself a green edge and take responsibility towards saving the environment.

It's Time for outdoor advertising in India to evolve: Emraan Kureshi

In OOH News By VJ Media Bureau - June 18, 2016

Media has transformed newspapers into e-papers and television into mobile apps and now is the time for the outdoor to evolve.

"Our plans may sound too ambitious, but we are fast paced towards meeting them”

In OOH News By VJ Media Bureau - June 18, 2016

Shunning the ambiguity of bureaucratic plans, RP Thakur, Executive Director, Non Fare Revenue, Ministry of Railways, took us through the most advanced plans on infrastructures and technologies.

No limit to innovation on metro networks: Sanjay Kapoor

In OOH News By VJ Media Bureau - June 18, 2016

Commuters are travelling on metro in great numbers and this has increased chances of innovation and expansion for outdoor advertising, said Sanjay Kapoor, GM & Head Corporate Communications, PR & Marketing, L&T Metro Rail (Hyderabad) Ltd.

"Challenges in Indian OOH are pretty much like the scene worldwide”

In OOH News By VJ Media Bureau - June 18, 2016

Resonating fellow speakers' opinions that OOH is fascinating and pose tremendous amount of possibilities, David Payne, Director, Mediabridge, UK, took us through some amazing OOH campaigns around the world along with presenting some real-time scenario.

How Technology Can Transform Indian OOH: Open House at OAC 2016

In OOH News By VJ Media Bureau - June 18, 2016

During the open house, the audience were divided into teams of six and made to dwell upon ways technology could alter the nature of outdoor advertising in India.

OOH will complement digital and boost its growth: Sanjeev Goyle

In OOH News By VJ Media Bureau - June 18, 2016

Presenting the most futuristic session,"Planner's Purse 2025” on Day 1 at OAC 2016, Sanjeev Goyle, CEO - OOH & Rural, IPG Mediabrands explained that OOH is lagging behind as the industry has failed to keep pace with evolving nature of brands as well as consumers.

The Quintessential OOH Quiz held at OAC 2016

In OOH News By VJ Media Bureau - June 18, 2016

The quiz was hosted by Nabendu Bhattacharyya, MD, Milestone Brandcom who held the audience in rapt attention with his exciting and engaging questions.

Adapt to be creative for the medium: Sanjeev Handa

In OOH News By VJ Media Bureau - June 18, 2016

Presenting his topic'Driving in Top Gear with OOH' on Day 1 at OAC 2016, Sanjeev Handa, Vice President and Head of Marketing, Maruti Suzuki India Limited spoke on the challenge of standing out and the hard task of choosing a medium that amplifies the brand\'s visibility and message.

OOH plays a key part in Jabong's success: Rahul Taneja

In OOH News By VJ Media Bureau - June 18, 2016

Speaking on Day 1 at OAC 2016, Rahul Taneja, Chief Business Officer, Jabong highlighted the role OOH was playing in the success of Jabong.