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7489 News Found
Professionalism must take centre stage
In Viewpoints By M4G Bureau - June 23, 2016
Relationships are the bedrock on which society has evolved. To exclude relationships from life would make life less liveable.
Cadbury Bournvita biscuit wakens the passersby
In OOH News By Satarupa Chakraborty - June 22, 2016
Cadbury rolls out its OOH launch campaign for Bournvita biscuits through traditional as well as DOOH medium across 20 Indian cities.
"Airports offer us high footfalls and niche clientele both"
In Viewpoints By M4G Bureau - June 22, 2016
Lakshmi Goyal of Standard Chartered believes that brand marketers, media owners and agencies have to understand that OOH is fundamentally a glance medium. Viewed only in transit, lengthy creative or content won't be conducive to speed reading.
It's a Big Fight at OAA 2016
In OOH News By VJ Media Bureau - June 21, 2016
Presenting a shoulder-to-shoulder competition among OOH stalwarts at OAA 2016, Milestone Brandcom walked away with 13 metals in total, Kinetic with 12 and Social Street with 11. Madison OOH kept their award inventory to 6 metals while new entrants Active Media Innovations walked away with 5 metals and Ecosys OOH bagged 4 awards out of their 5 entries.
Vodafone includes digital OOH in its 4G campaign in Kolkata
In Campaigns By Satarupa Chakraborty - June 21, 2016
Vodafone 4G's launch campaign in Kolkata saw traditional OOH formats along with metro and bus branding along with LED walls.
Pride in London's DOOH campaign encourages Londoners to live with #NOFILTER
In Digital OOH By Satarupa Chakraborty - June 21, 2016
Pride in London's innovative digital OOH campaign in London aims to be inspirational to the country's LGBT community right before the fabled parade later this month.
Innovative ideating at YOC 2016!
In OOH News By VJ Media Bureau - June 18, 2016
The shortlisted teams of YOC dwelled upon innovative ways to generate outdoor advertisements for Sunfeast Digestive Biscuits.
"Think, Plan, Do Mobileâ€
In OOH News By VJ Media Bureau - June 18, 2016
In the panel discussion on integration of mobility solutions in OOH to deliver more effective brand messages, moderator Milind Pathak, COO - Madhouse - South Asia insisted on bringing OOH"aliveâ€.
We have already embraced technology contrary to popular myth: Suresh Balakrishna
In OOH News By VJ Media Bureau - June 18, 2016
Presenting his topic on \"How technology can be a game changer for the Indian OOH industry\", Suresh Balakrishna, CEO, Kinetic South Asia & Middle East, shunned the belief that OOH is in a very nascent stage in terms of adopting technology.
Delhi Metro looking for revenue opportunities through advertising: Sharat Sharma
In OOH News By VJ Media Bureau - June 18, 2016
From its humble beginnings in 2002, the Delhi Metro has come a long way in 2016 and is looking for greater avenues and opportunities towards increasing revenues through outdoor advertisements.
