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Raymond brings in the festive spirit of Onam through OOH
In Campaigns By Nibedita Saha - August 26, 2016
Raymond partnered with MOMS Outdoor to promote and celebrate the everyday life with their new campaign,"Celebrate this Onam with Fashion.â€
SDMC finalises on South Delhi unipoles
In OOH News By Satarupa Chakraborty - August 25, 2016
SDMC awards South Delhi unipoles across 4 zones - South, Central, West and Najafgarh.
Aneil Deepak puts in his papers at DDB Mudra
In OOH News By Satarupa Chakraborty - August 24, 2016
Aneil aka Andee was instrumental in bagging Mudra 300+ award haul that made DDB MudraMax the"campaign†specialist agency for the years - 2010, 2011 and 2012.
Dentsu Impact wins creative mandate for Ikea India's business
In OOH News By VJ Media Bureau - August 24, 2016
Post an exhaustive process of meeting various agencies to an elaborate pitch process that included multiple agencies across India, IKEA finally have selected Dentsu Impact as their creative agency partner.
Media 360 Degree implements Edge1 OOH Software
In OOH News By Satarupa Chakraborty - August 23, 2016
Bengaluru based OOH Company, implements Edge1 to power entire OOH sales and operational workflow
Myntra's new'Try and Buy' campaign takes the OOH route
In Campaigns By Satarupa Chakraborty - August 23, 2016
Online fashion marketplace Myntra targets fashion savvy youth of Bangalore through outdoor media when it came to publicising their new feature"try and buyâ€.
LG steps forward in making India cleaner
In OOH News By Satarupa Chakraborty - August 22, 2016
Consumer durables major LG India, in a unique outdoor activation, involved all LG outlets and their employees to contribute towards cleaner surroundings as their contribution in"Swachh Bharat Abhiyaanâ€
Kinetic India drives Nicotex's quit smoking OOH campaign
In Campaigns By Nabamita Chatterjee - August 22, 2016
To enhance the communication, the brand did an LED innovation on billboard highlighting the features of the product at key congregation points.
OOH Advertising up 4.1% in Q2 2016
In Digital OOH By VJ Media Bureau - August 22, 2016
Year-to-date 2016 the OOH industry is up 3.8 percent, and is outperforming the local media sector, which was down the first half of 2016, according to an OAAA analysis of Kantar Media data.