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Cadbury Dairy Milk's digital OOH initiative goes viral on Friendship Day
In Campaigns By Nibedita Saha - September 30, 2016
Posterscope India executed the live billboard campaign for Cadbury Dairy Milk brand which became a massive viral phenomenon within an hour of the billboard going live
Lead Ads completes 10 years in OOH advertising biz
In OOH News By Satarupa Chakraborty - September 30, 2016
The Ludhiana-based OOH firm has come a long way since its inception in Sept 2006
Himani Best Choice launches"Haajar Haater Durga†campaign ahead of Puja
In Campaigns By Nabamita Chatterjee - September 30, 2016
The brand sees great value in going big in the outdoor in Kolkata and rest of West Bengal during the festive season
Dr. Fixit goes outdoor with waterproofing solutions
In Campaigns By Nibedita Saha - September 29, 2016
The OOH campaign, spanning two weeks, has been planned and executed by leading specialist agency MOMS Outdoor Media Solutions covering cities like Mumbai, Pune, Nagpur and Surat
Raj Super White Soap dominates Ludhiana outdoor landscape
In Campaigns By Satarupa Chakraborty - September 29, 2016
Leading regional OOH firm Lead Ads had planned and executed the campaign in Ludhiana. The OOH firm used some 86 OOH media sites that included hoardings, bqs, mall media, and ambient media, to give the new brand a domineering presence in the outdoor
Myntra's"Try and Buy†value proposition goes big in 7 cities
In Campaigns By Satarupa Chakraborty - September 28, 2016
Ecosys OOH has planned and executed the 7-city campaign
Hyundai flags off a fun-filled family Sunday
In OOH News By Satarupa Chakraborty - September 28, 2016
The auto major organised a family driving session for Elite i20 users in Delhi
Heineken makes a starry presence in Salt Lake City, Kolkata
In Campaigns By Nabamita Chatterjee - September 28, 2016
The innovation was conceptualised by the brand along with the specialist media agency OAP while the execution was carried out by the OOH media owning firm Enkon
Brand activation broadens OOH canvas
In OOH News By VJ Media Bureau - September 27, 2016
Orienta Cine Advertising planned and executed brand activation for two major brands - Oppo and Ola Cabs - with a good measure of success. There is growing opportunity for brand activation to be conducted in both Metro and non-Metro cities
BJP showcases NDA Govt initiatives on OOH canvas in UP
In Campaigns By Satarupa Chakraborty - September 27, 2016
As a prelude to the State Assembly Elections in Uttar Pradesh, Bharatiya Janata Party (BJP) goes big on OOH across the state with a large campaign. Ghaziabad-based Saffron Communications has executed the campaign.