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DOOH lends muscle to OOH growth in UK
In Digital OOH By VJ Media Bureau - November 04, 2016
Data released by the Advertising Association/Warc show that UK's OOH adspend increased almost four points ahead of forecast to £273m in Q2; +9.6% YOY. This was driven by 30.5% growth in the digital out of home market.
Dentsu India appoints Indrajeet Mookerjee as Executive VP
In OOH News By Nabamita Chatterjee - November 03, 2016
Indrajeet has spent two decades in the communication business having worked in some of the leading agencies including Lowe Lintas, Ogilvy, Leo Burnett, Rediffusion Young & Rubicam and TBWA in India and Indonesia
Divya Marathi exemplifies'Swatantra Vichaar'
In Campaigns By Satarupa Chakraborty - November 03, 2016
The Marathi daily has launched an extensive OOH campaign to amplify the importance of independent thinking in line with the publication's outlook
HP DesignJet has completed 25 years
In OOH News By Satarupa Chakraborty - November 02, 2016
In a recently-concluded brand meet-up organised to celebrate the Silver Jubilee, HP showcased its vast portfolio of industry leading digital printing innovations and highlighted the potential to brand owners and marketers
Gujarat Talks OOH Conference to debut in Ahmedabad on Dec 16
In OOH News By VJ Media Bureau - November 02, 2016
The regional Talks OOH Conference is being organised in the state of Gujarat for the very first time. Ahmedabad-based Het Graphics has taken up the Title Sponsorship of the event, and Shah Publicity, Sujal Advertisers, Kaushik Outdoors and Chitra are the Associate Sponsors of the event.
Manyavar dresses Delhi outdoor in ethnic fashion
In Campaigns By Satarupa Chakraborty - November 02, 2016
Men's ethnic fashion brand Manyavar's OOH campaign in Delhi NCR was planned and executed by Kinetic India and deployed on JCDecaux's outdoor network
SC Rail invites bids for ad displays on 10 rakes
In OOH News By VJ Media Bureau - October 28, 2016
The Guntakal Division of South Central Railway has invited for display of commercial advertisements on 10 rakes of passenger trains for 3 years
DMRC takes unique path to convey Diwali greetings
In Campaigns By Satarupa Chakraborty - October 28, 2016
Encouraging clean and green environment, DMRC conveys Diwali wishes to its commuters through train wrap on Line-6. Delhi-based media owning company eg. communications supported DMRC in executing the campaign.
DOOH spurs OOH growth in Australia
In Digital OOH By VJ Media Bureau - October 28, 2016
Australia is reportedly a world leader in digital OOH investment