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Lucknow Metro plans to invite bids for ad rights at stations
In OOH News By VJ Media Bureau - November 09, 2016
Trial runs of the first phase of Lucknow Metro are expected to begin in December
Jagran Engage expands footprints in UP cities, forays into train wrap branding
In OOH News By Satarupa Chakraborty - November 09, 2016
Jagran Engage is developing own sites in cities like Agra, Aligarh and Lucknow and has recently won the BOT contract for 14 traffic signals in Allahabad
Swiss OOH firm setting up escalator e-panels in Zurich railway station
In Digital OOH By VJ Media Bureau - November 09, 2016
Switzerland's leading OOH company APG|SGA is installing a total of 64 Escalator ePanels (32†screens) on five busy escalators at the heart of Zurich's main station
Kolkata Metro plans for exclusive station branding rights
In OOH News By Nabamita Chatterjee - November 08, 2016
Kolkata Metro Rail Corporation is looking to award complete station branding rights, branding of rakes under the'Own Your Station' scheme to boost the corporation's non-fare revenues
Kent RO flies high to promote water purifiers
In Campaigns By Satarupa Chakraborty - November 08, 2016
Atin OOH has executed Kent RO's initiative to brand the overhead bins of Go Air planes
Singapore-based Moving Audiences launches platform for DOOH media buying
In Digital OOH By Nabamita Chatterjee - November 08, 2016
Moving Audiences is initially targeting OOH markets in six ASEAN countries and India; 28 media owners of over 2,000 digital billboards in six Asian countries have already agreed to trade their inventory on the Moving Audiences platform
D'décor steps out to promote new store launch in Delhi
In Campaigns By Satarupa Chakraborty - November 07, 2016
Laqshya Solutions created and rolled out the brand's OOH campaign
Airtel lights up smiles in 4 UP villages with innovative wall branding
In Campaigns By Satarupa Chakraborty - November 07, 2016
Airtel created solar power walls that illuminated UP villages during Diwali, helping young children to continue their studies after sundown
Smarter outlook for DOOH in UK as medium comes of age
In Digital OOH By VJ Media Bureau - November 07, 2016
OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video and content assets, whilst navigating the certainties and uncertainties around Brexit.
Media On Track powers ahead with exclusive branding rights on 4 key trains
In OOH News By Satarupa Chakraborty - November 04, 2016
The contract offers the OOH firm the rights on train wrap advertising, in-train branding and development of other advertising inventory on New Delhi Mumbai Central Rajdhani Express, August Kranti Express running between Nizamuddin and Mumbai Central, Mumbai Central Ahmedabad Shatabdi Express and Mumbai Central to Ahmedabad Double Decker AC train.