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PharmEasy rides Mumbai Metro tagging social media
In Campaigns By Satarupa Chakraborty - December 15, 2016
The medicines delivery app has integrated social media and digital OOH in the Mumbai Metro space to run its campaign that has been executed by Times OOH
Noomi Mehta, Indrajit Sen to address Gujarat Talks OOH on Dec 16
In OOH News By VJ Media Bureau - December 14, 2016
Noomi Mehta, President, IOAA will steer a panel discussion on the theme"How the IOAA can help Gujarat OOH industry organise itself better to usher in sustainable, accelerated business growth,†whereas Indrajit Sen, CEO, AdWise will make a presentation on technology and OOH with focus on media monitoring
Taproot Dentsu 2016 Clio'Agency of the Year - India'
In OOH News By VJ Media Bureau - December 14, 2016
The IOAA campaign created by Taproot Dentsu proved to be a majority winner for the agency
Colors Gujarati builds OOH visibility for Chutta Chedda
In Campaigns By Satarupa Chakraborty - December 14, 2016
"Ecosys OOH adopted a centripetal strategy for the campaign execution in key Gujarat citiesâ€
Jayesh Yagnik, Mandeep Malhotra, Fabian Cowan, Lokesh Kumar to speak at Gujarat Talks OOH
In OOH News By VJ Media Bureau - December 13, 2016
The speakers at the Gujarat Talks OOH Conference will cover a wide canvas of topics - from assessing the depth of the consumer market, to innovative consumer engagements and use of new tools and technologies in OOH advertising - with the express objective of identifying the factors that will aid accelerated OOH growth in the state
DOOH is here to stay and grow: research report
In Digital OOH By VJ Media Bureau - December 13, 2016
The Asia-Pacific market for DOOH advertising will be one of the fastest growing, attributed to the expected increase in the GDP in this region and increase in the ad spending
Jitendra Chauhan, Parag Desai to address 1st Gujarat Talks OOH Conference on Dec 16
In OOH News By VJ Media Bureau - December 12, 2016
Jitendra Chauhan, Chairman & Managing Director, JadeBlue Lifestyle India Ltd, will deliver the inaugural address on the theme'How OOH industry can contribute to Gujarat's sustained growth & development', and Parag Desai, Executive Director, Sales & Marketing, Wagh Bakri Tea Group, will speak on the theme'In what ways can OOH influence consumer behaviour & preferences in the FMCG space'
NDMC floats tender for unipoles in 8 clusters
In OOH News By Satarupa Chakraborty - December 12, 2016
The bids are for ad rights on some 100 unipoles and a few FOBs and subways
BBMP told to root out unauthorised outdoor media in Bengaluru
In OOH News By VJ Media Bureau - December 12, 2016
BBMP has reportedly assured removal of all unauthorised media within 2 months
UK's Ocean unveils Piccadilly Lights Transformation
In Digital OOH By VJ Media Bureau - December 12, 2016
Coca-Cola, which has been present at the location since 1954, and fellow incumbent Samsung, have confirmed their long standing commitments to the new Lights.