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7489 News Found
GroupM acquires majority stake in MediaCom India
In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - January 25, 2017
Sam Balsara, who held majority stake in the agency, will become a minority partner
Central showcases its experiential retail through OOH prism
In Campaigns By Satarupa Chakraborty - January 25, 2017
Central, after rebooting its retail design into HD experiential one, has launched a powerful OOH campaign in Delhi and Bengaluru. Street Talk has executed the campaign in Bengaluru.
DDB MudraMax, Star Plus promote'Dil Hai Hindustani' in most innovative ways
In Campaigns By Nabamita Chatterjee - January 25, 2017
To create awareness about Star Plus's ongoing reality show'Dil Hai Hindustani' and to create a buzz about its unique format, Star Plus and DDB MudraMax created three exclusive concepts for'on ground' activations - A Bollywood concert hosted at a Railway station, a live billboard concert and a bus stop that turns into a piano.
Pixel 2 Print Bangalore instals Efi-VUTEk®GS3250LXr Pro LED UV printer
In OOH News By VJ Media Bureau - January 24, 2017
The Efi-VUTEk® GS3250LXr Pro LED roll-to-roll printer meets specific requirements for the production of fleet & vehicle graphics, billboards, outdoor signage, etc., explains Arrow Digital
Century Group wins trolley ad rights at Guwahati airport
In OOH News By Nabamita Chatterjee - January 24, 2017
The OOH firm has won the sole rights for a three-year period
DMRC awards naming rights of 12 Metro stations; Pioneer Publicity bags 8
In OOH News By Satarupa Chakraborty - January 24, 2017
In a recently concluded tender for naming rights at DMRC stations, Pioneer has bagged the rights at 8 stations while Planet, Signpost, Explomedia and builder brand Supertech have won rights at one station each.
Railways signals major DOOH arrival at stations, plans to tap OOH potentials along tracks
In OOH News By Satarupa Chakraborty - January 23, 2017
Indian Railways has decided to turn all signages within the stations, and on platforms and FOBs of 2,000 A-D class stations into only digital ones. Plans are afoot to tap the largely unexplored advertising opportunities along the railway tracks
BJP campaign travels to the highest altitudes in Uttarakhand
In Campaigns By Satarupa Chakraborty - January 23, 2017
US Advertising Agency planned and executed the 40-day campaign covering more than 5 lakh sq. ft of ad space using some 2,000 sites
Digital billboard ads target wealthy drivers in UK
In Digital OOH By VJ Media Bureau - January 23, 2017
The Bermuda Tourism Authority used vehicle recognition technology in four digital billboard locations in Britain to connect with wealthy drivers. The cameras detected vehicle registration number plates and used an anonymised vehicle specification database to identify the make, model and colour of the vehicle sitting at the traffic lights.