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Ignore technology at your own peril: Alok Jalan
In OOH News By Rajiv Raghunath - February 21, 2017
Laqshya Media Group is planning to set up an in-house tech lab even as the top management takes strident steps to create a range of digital assets, more particularly in the controlled indoor environments.
Cutting-edge mobility solutions will add new strings to OOH bow: Suresh Balakrishna
In OOH News By Rajiv Raghunath - February 20, 2017
Balakrishna asserts that OOH is one medium that provides for maximum creative thinking, innovations and use of new technologies
All eyes on Tube advertising in the UK
In Digital OOH By M4G Bureau - February 20, 2017
Exterion Media reveals why London Underground commuters are great targets for new brands
Adex to grow 13.5% in 2017: Pitch Madison Advertising Report
In OOH News By M4G Bureau - February 16, 2017
Outdoor advertising expected to grow at 11.1% in 2016-17
OOH investments in New Zealand scale $100mn in 2016: OMANZ
In Digital OOH By M4G Bureau - February 16, 2017
OMANZ has a renewed commitment to ensuring that NZ OOH remains in the ascendancy
Railways to come up with 17 new media packages soon
In OOH News By Satarupa Chakraborty - February 15, 2017
Indian Railways will be inviting bids to 12 tenders for outdoor media outside stations this month and 5 packages for train wraps and other internal media by March
Saloni Mustard criss-crosses West Bengal with bus branding
In Campaigns By Satarupa Chakraborty - February 15, 2017
Ecosys OOH had planned and executed the transit media campaign using media on 125 buses that run on city and long-distance routes
Registration open for FEPE Congress in Stockholm
In OOH News By M4G Bureau - February 14, 2017
Media4Growth has discussed with FEPE special rates for the participation of Indian delegates in the next FEPE Congress that will be held in Stockholm, Sweden during June 7-9, 2017.
India will grow into a hub for IoT Solutions: Deloitte TMT Predictions 2017
In OOH News By M4G Bureau - February 14, 2017
Deloitte believes that advertising expenditure will continue to grow, leaving behind the temporary set-back that it encountered on account of demonetization.
Fanta leaves an orange splash on Chennai Metro
In Campaigns By Satarupa Chakraborty - February 14, 2017
The brand has wrapped two Chennai Metro trains with its orange-hued creatives, making an impressionable impact on some 1 million commuters a month. JCDecaux India holds the ad rights on Chennai Metro.