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‘AdTech and AI: Marketers must deploy AI tactically and tactfully’
In Viewpoints By - October 06, 2023
AI is everywhere, including in AdTech, but it should be implemented with caution, says Arthur Novarina, Regional VP EMEA, Kochava
‘Media owners & agencies should look to work in unison’
In Gallery By - October 06, 2023
The conversations with Advertising Agencies Association of India (AAAI) should restart, says Pawan Bansal, Chairman, Indian Outdoor Advertising Association (IOAA)
Australia OOH industry reports record growth in Q3
In OOH News By M4G Bureau - October 05, 2023
OMA CEO Elizabeth McIntyre says, “Our channel is reaping the benefits of being the only remaining broadcast media as audiences continue to fragment.”
Morocco OOH major FC Media partners LMX for OOH buying automation & measurement
In OOH News By Rajiv Raghunath - October 05, 2023
This partnership will enhance FC Media's ability to access validated data, enabling them to build value for their clients and grow OOH budgets while attracting digital buyers
UK’s 75Media appoints Joel Turner as commercial director
In OOH News By M4G Bureau - October 04, 2023
In his new role Joel will be responsible for developing 75Media’s proposition and delivering on the business’ vision of being the number one billboard network for brands in the UK
Times OOH Acquires Advertising Rights for Goa International Airport, Dabolim
In OOH News By M4G Bureau - October 03, 2023
The media owning firm has acquired ad rights for a period of seven years.
OMG Singapore CEO Chloe Neo to deliver the keynote at WOO Asia Forum; Grand Visual's Jay Young to speak on creativity
In OOH News By Rajiv Raghunath - October 03, 2023
World Out of Home Organization 2nd APAC Asia Forum coming up in Bali, Indonesia from November 1-3
Implementing the SOP in letter & spirit is very necessary: IOAA Chairman Pawan Bansal
In Gallery By - October 03, 2023
Pawan says that’s when most media owners will see value in coming into the IOAA fold
“We've made rapid progress in unifying our particular media world”
In Viewpoints By Rajiv Raghunath - September 29, 2023
Tom Goddard, President, World Out of Home Organization (WOO) highlights the importance of a collaborative approach to growing the OOH business. He also speaks about the key themes of the upcoming 2nd APAC Regional Forum in Bali on Nov 1-3. Edited excerpts of the interview with Rajiv Raghunath.
Havells and Platinum Outdoor, welcome Ganpati Bappa with their 'FAN-tastic' outdoor campaign
In Campaigns By M4G Bureau - September 28, 2023
Installed on a large 100x50 ft billboard, the campaign has garnered 1.5 million impressions so far.