There's MORE in store for OOH audience measurement

In Digital OOH By M4G Bureau - March 16, 2017

The MORE measurement is not tied to the location of the inventory. It is always on, aggregating anonymous audience movement data on roadways and sidewalks, inside venues, and in transit

Vritti I-Media reaches out to youth in Rajasthan with'Rozgar' news

In OOH News By M4G Bureau - March 15, 2017

Vritti Rozgar Vaani relays employment news in between announcements of bus arrivals and departures to a predominantly youth audience at 34 bus stations across the state of Rajasthan.

Global outdoor ad market to grow at 4.5% CAGR over 5 years

In Digital OOH By M4G Bureau - March 15, 2017

Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the extent of 7% of the total category spend.

Oppo makes a big impression at IGIA with expansive F1s Selfie Expert campaign

In Gallery By - March 14, 2017

Fortune Kachi Ghani Pure Mustard Oil strikes at the root of adulteration

In OOH News By M4G Bureau - March 14, 2017

Adani Wilmar engaged Mumbai-based Kruti Promotions to execute the unique brand activation programme

Fiat's Urban Cross slips into cruise mode on OOH tracks

In Campaigns By Satarupa Chakraborty - March 14, 2017

Ecosys OOH planned and executed the high-decibel campaign

Times OOH bags Gold at UK's Digital Signage Awards 2017

In OOH News By Satarupa Chakraborty - March 09, 2017

Times OOH has won the award in the"Transport & Travel” segment for its DOOH advertising project at Terminal 2 (phase-2) of Chatrapati Shivaji International Airport in Mumbai

UK start-up firm Lightvert's Echo System to revolutionise ad displays

In Digital OOH By M4G Bureau - March 09, 2017

The company has developed the Echo system, a persistence of vision display technology that temporarily prints an image directly on to the viewer's retina. Images are generated using a single vertical line of light, so do not exist in reality.

Indian Railways invites bids for commercial publicity rights in 5 zones

In OOH News By Rajiv Raghunath - March 07, 2017

Indian Railways has invited technical bids for commercial publicity rights in the North Western Railway Zone, North Central Railway Zone, North Eastern Railway Zone, Southern Railway Zone, and West Central Railway Zone. All technical bids will be received until 3PM on March 23, 2017.

OOH industry, govt collaboration works best for community: OMA

In Digital OOH By M4G Bureau - March 07, 2017

Outdoor Media Association CEO Charmaine Moldrich has been quoted in a ProPrint report as saying"The OOH industry plays an important role in creating vibrant cities”