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RAW Pressery makes a big splash with its'Only The Fruit' proposition
In Campaigns By Namisha Raj - April 18, 2017
RAW Pressery has launched a multi-city campaign to showcase its"natural and unprocessed†offerings.
Pepe Jeans rides Delhi Metro Line II
In Campaigns By Namisha Raj - April 18, 2017
The brand has wrapped Delhi Metro Line II rakes; eg. communications holds the rights on this stretch
Prakash Arts, Srishti Communications, Atin OOH, Coral Media firm up deep association with OAC 2017
In OOH News By M4G Bureau - April 17, 2017
OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs -- itself has generated renewed interest among the industry stakeholders to participate in the Convention in a bigger way.
FBB makes a fashion statement on Delhi Metro Line III
In Campaigns By Namisha Raj - April 17, 2017
Brandscape has executed the one-month campaign; eg, communications holds the media rights on DMRC Line III
US body lays down programmatic standards for digital placed advertising
In Digital OOH By M4G Bureau - April 17, 2017
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
Proactive In & Out Advertising is presenting sponsor of OAA 2017
In OOH News By Rajiv Raghunath - April 13, 2017
The Outdoor Advertising Awards (OAA) 2017 function will be held at Renaissance Mumbai Convention Centre, Powai, Mumbai in the evening of July 29, 2017
Pre-bid meeting for 7 Railway zonal packages on April 20
In OOH News By Rajiv Raghunath - April 13, 2017
The pre-bid meeting for seven Zonal Packages for commercial publicity rights will now take place at the RITES office in Gurgaon on April 20, at 11AM.
GSK's Sensodyne goes outdoor to drive home authenticity of product
In Campaigns By M4G Bureau - April 13, 2017
Laqshya Solutions planned and executed the multi-city campaign using over 150 key sites
IOAA initiates steps to develop OOH Qualification Packs, Occupation Standards
In OOH News By Rajiv Raghunath - April 12, 2017
IOAA, as part of the Media & Entertainment Skill Centre (MESC), has initiated the steps to develop detailed Qualification Packs and Occupation Standards for each job involved in the OOH media business.
Vivo casts entire Patna railway station in a blue hue
In Campaigns By Rajiv Raghunath - April 12, 2017
Century Group of Companies has executed the brand campaign that covers both the inside and outside premises of the railway station.