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Nabendu Bhattacharyya to anchor Quintessential OOH Quiz at OAC 2017
The open quiz show will be conducted for the second time at OAC. The first edition too was anchored by Nabendu Bhattacharyya.
Madison Media appoints Vishal Chinchankar as Chief Digital Officer
In OOH News By M4G Bureau - May 15, 2017
Vishal, a veteran in the digital space has over 20 years of experience out of which 17 years have been in digital, across agencies of the likes of Group M, Mediaturf, amongst others
Pan Vilas makes a striking presence in Ahmedabad
In Campaigns By Bhawana Anand - May 15, 2017
Ideated and executed by Grey Parrot agency, the brand has also been featured on an LED billboard
OOH most effective in driving online activity, says study
In Digital OOH By M4G Bureau - May 15, 2017
A Nielsen OOH survey has found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.
Nagpur Municipal Corporation plans to hike ad tax rates
In OOH News By Bhawana Anand - May 12, 2017
Media owners unperturbed by the impending tax hike
Koryo beckons consumers with quality assurance
In Campaigns By Bhawana Anand - May 12, 2017
The campaign, rolled out in partnership with Rapport WW, positions Koryo as a quality-assured choice for people who are looking to upgrade their kitchen and home appliances.
Frank D'Souza, Leader - Entertainment & Media, PwC India to address OAC 2017
In OOH News By M4G Bureau - May 11, 2017
Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business
TDI International gears up for media expansion at Kashmere Gate Delhi Metro station
In OOH News By Bhawana Anand - May 11, 2017
Even as the Kashmere Gate Delhi Metro station infrastructure is being expanded under Phase III of the DMRC network, TDI International which holds the media rights at this station is gearing up to leverage the impending growth opportunity.
Fresca rolls out a juicy campaign in Delhi NCR
In Campaigns By Bhawana Anand - May 11, 2017
Fresca opted for some 25 strategically located media units, augmented by refreshingly bright creatives that communicate in both English and Hindi. The brand worked closely with Graphisads for the campaign rollout.
UP state GST likely to subsume ad revenue tax
In OOH News By Bhawana Anand - May 10, 2017
The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad tax revenue policy