‘Brands & agencies are pushing operators for deeper insights’

In Gallery By - October 16, 2023

Michael Steinberg, Chief Revenue Officer, StreetMetrics says that as advertisers are unlocking their budgets, OOH needs to show results. “We need to measure how audiences behave as a result of the exposure to ads and the end performance as a result of that”.

EverGlow to offer demo of high-definition LED display range @ DDX Asia

In OOH Solutions By M4G Bureau - October 16, 2023

EverGlow, a leading player in the LED displays segment, will be among the exhibitors at DDX Asia, the one-stop exhibition of latest digital display solutions for the retail and OOH industries, to be held during December 8-9, 2023 in Mumbai.

Stellar Ace launches phygital commuting game with over $250,000 worth of prizes

In OOH News By Rajiv Raghunath - October 13, 2023

Commuters can embark on this fun journey as they ride the MRT, scanning QR codes strategically placed within MRT stations across Singapore

SpectaLook opticals celebrates World Sight Day with outdoor campaign

In Campaigns By M4G Bureau - October 13, 2023

The global event is an effort to raise awareness about blindness and vision impairment.

Bata India turns Mumbai’s Band Stand into fashion runway with a one-of-its-kind #BataRampWalk

In Campaigns By M4G Bureau - October 13, 2023

Grand culmination celebrates style, confidence and comfort with City Casual Collection

DOOH Platform MASTRUM launches 1st phase on 34,000 screens across Japan

In Digital OOH By Rajiv Raghunath - October 12, 2023

MASTRUM, powered by Moving Walls, is a white-labeled, customised DSP/SSP platform tailored to the Japanese OOH advertising market

Infonics’ cutting edge products to be on display @ DDX Asia

In OOH News By M4G Bureau - October 12, 2023

Infonics, the leading manufacturer of LED video walls, will be among the exhibitors at DDX Asia, the one-stop exhibition of latest digital display solutions for the retail and OOH industries, to be held at Nehru Centre, Worli, Mumbai during December 8-9, 2023.

Business transformation agency Valtech bolsters its leadership team in APMENA

In OOH News By M4G Bureau - October 12, 2023

The appointment of Ralf Zink as its new Chief Operating Officer, APMENA and Shannon Dix as its Managing Director, SEA & China will drive growth for both Valtech and its clients as they take advantage of digital acceleration in the region

News18 India goes outdoor to shine the light on Amrit Ratna 2023

In Campaigns By Rajiv Raghunath - October 12, 2023

Karan Abhishek Singh, CEO - Hindi News, Network18 says, "With this outdoor campaign, our aim was to ignite curiosity among our audience, inspiring them to learn about the remarkable stories of our nation's achievers

Saatchi & Saatchi, Mr President bag first prizes in Ocean Outdoor’s annual digital creative competition for EE, Stonewall Housing

In Digital OOH By Rajiv Raghunath - October 12, 2023

A panel of 18 independent expert judges drawn from the creative industries chose this year’s winners who were announced at an industry event hosted by Ocean at Frameless in London