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Shripad Kulkarni to address OAC 2017 on media planning
In OOH News By M4G Bureau - July 17, 2017
Shripad Kulkarni, Managing Director of Vizeum India, will address the upcoming OAC 2017 on the theme of What will it take for media planners to believe more in OOH? and also participate in the panel discussion on the same theme, moderated by Shashi Sinha, CEO, IPG Mediabrands India
Roda Mehta felicitated with AAAI Lifetime Achievement Award
In OOH News By M4G Bureau - July 17, 2017
Roda Mehta pioneered some of the most outstanding initiatives in the media & advertising industry in India
Outreach Advertising wins ad rights at 8 Assam state bus terminals
In OOH News By Bhawana Anand - July 17, 2017
The OOH firm also brings on board Swapan Sinha as GM to reinforce customer satisfaction levels and streamline the business ops
ITW Consulting bags title, in-stadia ad rights of India cricket tour of Sri Lanka
In OOH News By M4G Bureau - July 17, 2017
The exclusive deal involves title rights, on-ground and in-stadia advertising rights for all the cricket matches played during the ongoing Sri Lanka v/s Zimbabwe and forthcoming Sri Lanka v/s India series
L’Oreal showcases the ‘Magic Touch’ in the outdoor, uses innovations to drive product awareness
In Campaigns By Bhawana Anand - July 17, 2017
Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas for NCCS A, the campaign was executed in Mumbai, Delhi, Kolkata and Bengaluru for 15 days.
V L Rajesh to speak on OOH marketing at OAC 2017
In OOH News By M4G Bureau - July 14, 2017
V L Rajesh is one of the best known corporate leaders with extensive experience in sales and marketing, manufacturing and PD and business leadership
Mahindra Lifespaces showcases new project, urges Mumbai to say ‘goodbye to traffic’
In Campaigns By M4G Bureau - July 14, 2017
The innovation was planned and executed by The Social Street
Godrej Nature's Basket fortifies its organic offering
In Campaigns By Bhawana Anand - July 13, 2017
Created by Storyboard agency, the innovation provided wholesome benefits to the brand by attracting the growing segment of health-conscious consumers
Rajiv Rao moves out of Ogilvy India
In OOH News By M4G Bureau - July 13, 2017
Rajiv plans to pursue his passion for film making; he will continue in his current role till Sonal takes over and a smooth transition is complete
Havas Media Group in tie-up with Kerala-based IMC Advertising
In OOH News By M4G Bureau - July 13, 2017
As part of the deal, Havas Media Group will be handling the integrated media mandate including OOH of Malabar Gold & Diamonds, and further consolidating its presence in the south which currently comprises brands like Quikr, BlueStone, Swiggy, Strides Shasun, HolidayIQ, Moneyview, Darshan International and Embassy Group