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Workshop on ‘How to monetise DOOH media’ to be conducted at DDX Asia at Nehru Centre, Mumbai on Dec 8, 2023
In OOH News By M4G Bureau - October 20, 2023
The workshop, principally designed for the benefit of DOOH media owners, will be conducted by leading adtech expert Srikanth Ramachandran, Founder & Group CEO, Moving Walls; registration on first-come-first served basis
COMMB, Environics Analytics forge strategic alliance to leverage dynamic mobile movement data
In OOH News By Rajiv Raghunath - October 20, 2023
By joining forces with Environics Analytics, we are harnessing the power of cutting-edge data and analysis techniques, says Amanda Dorenberg, President, COMMB,
LED leader Absen retains Out of Home Capital in global advisory role
In OOH News By Rajiv Raghunath - October 19, 2023
Absen Chairman Hansen Ding says: “We were very impressed with Out of Home Capital’s team’s experience and insight and their shared vision for the next generation of digital Out of Home."
Central de Outdoor Brazil launches new data and automation platform ECOSS OOH
In OOH Solutions By Rajiv Raghunath - October 19, 2023
The solution is powered by a customised OOH technology solution deployed by Adsmovil OOH
Laqshya Media lights up innovative Tata Tea Gold dual-screen 3D anamorphic display
In Campaigns By M4G Bureau - October 19, 2023
The awe-inspiring installation at South City Mall, Kolkata depicts the splendour of Durga Pujo through an intricate tapestry of Bengal's five distinct handlooms
Omnicom names DDB’s Aditya Kanthy CEO of newly formed Omnicom Advertising Services in India
In OOH News By M4G Bureau - October 18, 2023
CEO of DDB Mudra Group to oversee creative agency group.
Interspace Communication to lead Polycab's brand refresh OOH campaign in the South market
In Campaigns By M4G Bureau - October 17, 2023
The campaign spanned across prominent cities, including Hyderabad, Chennai, Bangalore, and Kochi.
Taking off into the holiday season
In OOH News By M4G Bureau - October 17, 2023
Snapshots of air travel patterns in India in Jun-Aug season
Platinum Outdoor creates outdoor campaign for D'Decor's new brand launch - 'FabriCare'
In Campaigns By M4G Bureau - October 16, 2023
The campaign was executed in multiple metro cities across the country by utilizing a strategic media mix, the campaign was successfully able to capture audiences' attention.
‘Brands & agencies are pushing operators for deeper insights’
In Gallery By - October 16, 2023
Michael Steinberg, Chief Revenue Officer, StreetMetrics says that as advertisers are unlocking their budgets, OOH needs to show results. “We need to measure how audiences behave as a result of the exposure to ads and the end performance as a result of that”.