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Futek Digital introduces 360 degree digital screens inside Ambience Mall, Gurugram
In Digital OOH By M4G Bureau - August 26, 2017
The DOOH player plans to put up such media at several other consumer destinations
“DOOH in China: Big & mainstream”
In Gallery By - August 25, 2017
Jay Lin, Director, Horizon Media China & President, Panda Pacific Media Group made a presentation on ‘How China’s OOH industry adopted DOOH in a big way – Success factors’ at OAC 2017
BBMP will take stern action against agencies felling trees
In OOH News By M4G Bureau - August 24, 2017
BBMP will take stern action against agencies felling trees
Australia’s oOh!media delivers double digit revenue powered by digital assets
In Digital OOH By M4G Bureau - August 24, 2017
For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital screens across all products, taking the total of such screens to 230, and more than 1,800 retail small format screens
Clients will eventually see value in green printing: Machine manufacturers
In OOH Solutions By - August 24, 2017
Sam Patel, President, Arrow Digital & Manesh Shetty, Regional Sales Manager, Agfa Graphics Middle East - Agfa Graphics, share their perspectives on green printing for OOH – today and tomorrow
Garnier Men
In Gallery By M4G Bureau - August 24, 2017
The new product was reinforced through tissue papers with printed messages to use the newly launched face wash
Green printing is an imperative for OOH business
In OOH Solutions By Bhawana Anand - August 24, 2017
Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing becomes an industry norm
‘Dearth of clarity on technology curtailing green initiatives’
In OOH Solutions By Bhawana Anand - August 24, 2017
IOAA, an association working to bring Indian OOH industry to a level playing field, is acquainted with the need to promote green OOH practices in the country. However, the lack of clarity and resource constraints are seemingly restraining the Association’s push for greener outcomes, shares Indrajit Sen, IOAA
Federal Bank banking on Metro for consumer connect
In Gallery By Bhawana Anand - August 24, 2017
Metro trains branded with the poser “Why Settle For Less?"
Federal Bank goes outdoor asking ‘Why Settle For Less?’
In Campaigns By Bhawana Anand - August 24, 2017
The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign