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7494 News Found
Vodafone celebrates environment-friendly Ganeshotsav
In Campaigns By M4G Bureau - August 29, 2017
Vodafone in partnership with Pune Municipal Corporation & National Chemical Laboratory set up ‘Eco-Ponds’ at Vodafone Stores in Pune city
MP High Court directs municipal body to remove roadside hoardings
In OOH News By Bhawana Anand - August 29, 2017
Media owners in the city have yet to be notified on the matter; fear major business losses
Pre-bid meeting on Mumbai OOH Area railway ad package today
In OOH News By M4G Bureau - August 29, 2017
The meeting will provide the industry a further opportunity to raise queries with the Board with respect to the various terms and conditions linked with the advertising packages.
Vizeum wins media mandate for Mathrubhumi Group
In OOH News By M4G Bureau - August 29, 2017
As part of the mandate, Vizeum will handle medium ranges across TVC, print, radio, OOH, digital and activations amongst others wherein Vizeum will focus on promoting their 18 brands.”
Bandhan Bank partners with Madison Media again
In OOH News By M4G Bureau - August 28, 2017
After handling the Bank’s launch duties, Madison Media will now be steering the media planning & buying for the brand across communication channels.
Address underlying issues to make railway packages attractive: Media owners
In OOH News By Bhawana Anand - August 28, 2017
Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order for the OOH industry to view railway media investment opportunities more favourably
‘OOH is more creatively impactful, more contextually relevant’
In Viewpoints By M4G Bureau - August 28, 2017
Innovative technologies, such a geofencing, augmented reality, and dynamic content, are making OOH campaigns stronger by adding new and intriguing elements to existing campaign strategies:
Orango Solutions establishes physical presence at Srinagar airport
In OOH News By M4G Bureau - August 28, 2017
The company to putting up a new class of digital media assets at the airport, apart from beautifying the traditional formats
UK’s DOOH revenue grows 30% in Q2 2017
In Digital OOH By M4G Bureau - August 27, 2017
The conversion of premium classic OOH sites into digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving significant growth in DOOH
“A common OOH currency to measure the media is vital”
In Gallery By - August 27, 2017
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017
