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7494 News Found
‘OOH must have an Ad-Ex at least’
In Viewpoints By Bhawana Anand - September 04, 2017
Pawan Bansal, COO, Jagran Engage, says that OOH advertising itself is not being promoted enough. He talks about the different dimensions of Indian OOH business in an interview with Bhawana Anand. Edited excerpts:
Puma laces up Netfit technology innovatively on OOH
In Gallery By M4G Bureau - September 04, 2017
The brand marks a strong presence in the city
Puma laces up Netfit technology innovatively on OOH
In Campaigns By M4G Bureau - September 04, 2017
The brand has used a mix of innovations and large format displays to drive this campaign
Agra civic body embattled with issue of mushrooming of unauthorised outdoor media
In OOH News By Bhawana Anand - September 04, 2017
An estimated 45% of the hoardings up in the city are unauthorised, resulting in some Rs 4 crore annual revenue loss to the Agra Municipal Corporation.
Australia’a doohfa brings together Nestlé’s Felix, Twitter on DOOH
In Digital OOH By M4G Bureau - September 03, 2017
Powered by a conversational video ad on Twitter, people’s choices on the social platform are reflected in the on-screen behaviour of the two brand’s characters
’10 best ways to market OOH’
In Gallery By - September 02, 2017
V L Rajesh as a marketer pointed out that OOH is about communication and that should reflect in the way the OOH players approach for business
Happy mcgarrybowen appoints Rajesh Mani, Kunal Madhavdas
In OOH News By M4G Bureau - September 02, 2017
Rajesh Mani as an Executive Creative Director will head Ola, Suzuki and Jabong accounts whereas Kunal Madhavdas joins as Senior Vice President and will operate closely with Kartik Iyer and Samarjit Choudhry
DDB Mudra Group brings on board Deepak Nair as Chief Growth Officer
In OOH News By M4G Bureau - September 02, 2017
The Chief Growth Officer has been appointed to oversee the Group’s growth agenda with special focus on Technology, Data and Analytics.
‘Measurement should be the top priority for next 5 years’
In Viewpoints By Bhawana Anand - September 02, 2017
Referring to Roda Mehta’s recent speech after receiving the AAAI Lifetime Achievement Award where she pointed to the absence of measurement metrics in the OOH industry, Abhijit Sengupta, CEO & MD, OAP India Agency states that OOH measurement metrics alone will bring respectability to the medium. Edited excerpts of the interview:
Punjab OOH players waiting expectantly for a new outdoor policy
In OOH News By Bhawana Anand - September 01, 2017
Industry hopes the new policy will not increase the tax burden on the business