"OOH is the most multifaceted medium"

In Viewpoints By M4G Bureau - September 06, 2017

As predicted by many media reports last year and this year, telecom has been instrumental in spearheading the growth and fate of OOH advertising in India.

Origins Advertising launches moving LED formats for semi-urban markets

In OOH News By Bhawana Anand - September 06, 2017

The objective of introducing this format was to enable high quality brand advertising in the semi-urban markets where brands see significant potential to expand their presence.

APN Outdoor surpasses Elite Screens target, reinforces leadership in digital space

In Digital OOH By M4G Bureau - September 06, 2017

The Elite Screens portfolio of digital billboards reportedly reaches over 65% of the general population and engages a staggering 10 million contacts every month

BookMyShow brings Starcom on board as media partner

In OOH News By - September 06, 2017

The mandate covers OOH, print, television, radio, and cinema

Russian OOH industry to hold International Congress in Tunisia during Oct 3-6

In OOH News By M4G Bureau - September 05, 2017

The 9th edition of the International OOH Congress will be organised in Movenpick, Tunisia

Unipoles dismantled on highway stretch in Chennai following RTI

In OOH News By M4G Bureau - September 05, 2017

The RTI reportedly did not elicit a direct response but a few of the media have been dismantled on the Pallavaram-Thoraipakkam link road in Chennai

Railways extends Package 51 bid submission date to Sept 18

In OOH News By M4G Bureau - September 05, 2017

The physical submission of supporting documents for the Technical Bid has been shifted to September 20, 2017

Jockey celebrates 141-yr legacy with a unique pop-up museum

In Campaigns By M4G Bureau - September 05, 2017

The brand started an initiative to showcase its brand in Bengaluru which will be followed by a similar initiaiive in Mumbai

Media embraces tech for monitoring & 3rd party certification

In Viewpoints By M4G Bureau - September 05, 2017

Indrajit Sen, CEO of Adwise Analytics Pvt Ltd., Bengaluru, talks about the firm's innovative operating monitoring systems for large media companies that also enable certification of compliance of display contracts -- thus changing the entire OOH ecosystem, which hitherto has been the only medium without any assurances of contract delivery.

‘OOH is primed for accelerated growth’

In Gallery By - September 04, 2017

Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development.