FBB boards Delhi Metro Line 2 with new offerings

In Campaigns By M4G Bureau - September 19, 2017

The branding was planned by Brandscapes and executed by eg. communications which holds the Delhi Metro media rights on this line.

Godrej & Boyce brings Starcom Worldwide, Isobar on board as media partners

In OOH News By M4G Bureau - September 19, 2017

The business moves from incumbent Mindshare after a comprehensive process that saw participation from 8 other agencies

Jagran Engage bags exclusive media rights on Lucknow Metro network

In OOH News By Bhawana Anand - September 19, 2017

As per the 9-year contract, Jagran Engage will hold the advertising rights inside metro stations and on civil structures of elevated section from Transport Nagar station to Charbagh station covering 8.5 km.

Flipkart goes big on OOH for strong build-up to ‘Big Billion Days’

In Gallery By M4G Bureau - September 18, 2017

Through this mega annual sale, Flipkart aims to double or even triple its sales as compared to the Big Billion Days sale conducted in 2016.

Netflix goes outdoor for the build-up to ‘Narcos’ launch

In Gallery By M4G Bureau - September 18, 2017

The campaign was executed in Mumbai and Bengaluru, using mainly large formats

Flying high with Xiaomi phones

In Gallery By M4G Bureau - September 18, 2017

The high visible branding which will run for 6 months has been rolled out in association with leading OOH firm Atin OOH

Flipkart goes big on OOH for strong build-up to ‘Big Billion Days’

In Campaigns By M4G Bureau - September 18, 2017

Through this mega annual sale, Flipkart aims to double or even triple its sales as compared to the Big Billion Days sale conducted in 2016.

Major rail media packages put on hold; industry concerns under the lens

In OOH News By Bhawana Anand - September 18, 2017

The three packages are: Package no.44 (Western Railway Zone excluding Suburban section of Churchgate to Virar), Package No. 45 (Central Railway Zone excluding Mumbai Area) and Package No. 48 (Northern Railway Zone excluding Delhi Area)

HC directs Nagpur civic body to nail repeat violators of OOH norms

In OOH News By M4G Bureau - September 17, 2017

The Nagpur Municipal Corporation has been asked to take photographs of receipts of fine imposed along with illegal structures raised by erring persons so that action could be taken against those violating the court's orders.

Netflix goes outdoor for the build-up to ‘Narcos’ launch

In Campaigns By M4G Bureau - September 16, 2017

The campaign was executed in Mumbai and Bengaluru, using mainly large formats