Dentsu India wins Synthite Group’s creative, strategic mandate

In OOH News By M4G Bureau - September 26, 2017

Synthite Group is a million-dollar corporation known to be the world's largest value-added natural ingredient company

Magna predicts US full year OOH ad revenues to grow at +1.7%

In Research By M4G Bureau - September 26, 2017

The report predicts the outdoor revenue to touch $7.9bn

Signpost partners Thane civic body for bicycle sharing initiative

In OOH News By M4G Bureau - September 26, 2017

Thane Municipal Corporation and Signpost India would be working together to expand the convenience mobility network in a phased manner, with 600 bikes and 50 stations across the city service roads, highways, transit points, educational hubs, shopping and entertainment zones.

Delhi NCR Talks OOH Conference to held in Gurugram on November 17

In OOH News By M4G Bureau - September 25, 2017

The conference entitled ‘Propelling Delhi NCR OOH to a new growth plane’ has been planned in keeping with the growing significance of the Delhi NCR OOH market for all industry stakeholders.

‘Media planning agencies have to be media neutral’

In Viewpoints By Bhawana Anand - September 25, 2017

Nabendu Bhattacharya, CEO & MD, Milestone Brandcom, shares his thoughts on the key measures needed for OOH to gain a larger share of the ad pie. Edited excerpts of the interview:

Air India boards Rapid MetroRail to promote Delhi-Copenhagen flight

In Campaigns By M4G Bureau - September 25, 2017

The branding, launched for a one-month period, was executed by ICONS that handles the Rapid MetroRail advertising rights

Canada’s Outfront Media launches DOOH-focused analytics platform

In Digital OOH By M4G Bureau - September 25, 2017

The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers passing directionally by Outfront’s digital billboard locations

Posterscope signs global partnership deal with The Digit Group

In OOH News By M4G Bureau - September 25, 2017

This partnership will help the agency to help clients to explore exciting opportunities available in smart cities

FBI officials launch outdoor campaign to quell human trafficking on Las Vegas

In Campaigns By M4G Bureau - September 24, 2017

Clear Channel Outdoor provided billboards for the social campaign

Job portal Indeed urges everyone ‘to get to work’

In Campaigns By Bhawana Anand - September 23, 2017

The campaign, handled by Kinetic India, has been mainly deployed on large formats, particularly targeting the youth audience