Peter England drives fashionable campaign with metro branding

In Campaigns By M4G Bureau - September 28, 2017

The brand opted to wrap Delhi Metro rakes on two of the busiest lines – Line 2 & Line 3 / 4 -- to grab maximum eyeballs

Patna Nagar Nigam uprooting outdoor media, plans fresh tenders

In OOH News By Bhawana Anand - September 28, 2017

The authority is planning to conduct fresh tenders for outdoor formats with pre-decided sizes, locations and structures on public & private properties

‘Innovative formats attracting more ad spends’

In Viewpoints By Bhawana Anand - September 28, 2017

Currently, innovative formats and ambient media are proving to be the superheroes of OOH media that give marketers the confidence to come to the outdoor. However, the lack of measurement measures is playing up as a demon in the OOH success story; even a morsel figure or a metric would be big enough to overcome this challenge, says Anita Nayyar, CEO-India & South Asia, Havas Media Group.

‘We are definitely in support of Digital OOH media’

In Viewpoints By Bhawana Anand - September 27, 2017

Archaic regulatory norms are cited among the key barriers to digital OOH media expansion in India. The positive development is that civic bodies like South Development Municipal Corporation (SDMC) are warming up to the idea of creating an enabling policy environment for DOOH to flourish. In a conversation with Bhawana Anand of Outdoor Asia, Prem Sankar Jha, Deputy Commissioner, SDMC spoke about the body’s outlook on DOOH media. He also touched upon the various new initiatives planned by the authority to boost OOH advertising in the city. Edited excerpts of the interview:

Skipper Pipes wows Kolkata with pipes-made Durga Puja pandal

In Campaigns By Ria Banerjee - September 27, 2017

The works of art at the pandal complemented the brand’s extensive OOH campaign in the city of Kolkata

Pantaloons installs record 48ft branded Dandiya sticks at Ahmedabad mall

In Campaigns By Bhawana Anand - September 27, 2017

Placed at One Mall in Ahmedabad, the dandiya sticks weigh over 1 ton and will be on display till September 30

Uni ads bags bus media rights in Hyderabad & Secunderabad

In OOH News By Bhawana Anand - September 27, 2017

Uni ads will have 200 sq.ft media space including side and back panels on more than 2,500 buses

Kochi Metro Rail calls for fresh bids for media rights

In OOH News By M4G Bureau - September 27, 2017

In the new tender KMRL has specified the number of media units that may be developed at the Metro stations

‘An SOP culture is a must for OOH’

In Viewpoints By Bhawana Anand - September 26, 2017

Soumitra Bhattacharya, CEO, Madison OOH, calls for standardisation of OOH practices and adoption of an SOP culture. He shares his viewpoints in an interview with Bhawana Anand. Edited excerpts:

Airport passenger traffic surging, Delhi airport tops global list

In OOH News By M4G Bureau - September 26, 2017

The spike in passenger traffic growth at Indian airports augurs well for the Indian airport media advertising industry