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Leo Burnett Mumbai strikes Gold in ‘Creative Data’ for Gatorade’s ‘Turf Finder’ campaign
In OOH News By M4G Bureau - June 20, 2024
The campaign illustrates the use of data to solve real-life problems
Federal Bank recreates its sonic identity for this World Music Day
In OOH News By M4G Bureau - June 20, 2024
The Corporate Anthem, an adaptation of the iconic Musical Logo (MOGO), composed by BrandMusiq, resonates with the Bank’s core values and ethos.
Showcasing Madrid in Shanghai: Worldcom OOH partners Irismedia for tourism campaign
In Campaigns By M4G Bureau - June 20, 2024
Campaign generates over 14 million impression 15-second spots on 28 advertising screens
Colenso BBDO and Nexus Studios win Cannes Outdoor Lions Grand Prix for Pedigree ‘Adoptable’
In OOH News By Sakshi Sanghavi - June 19, 2024
The success of 'Adoptable' at the Cannes Lions 2024 not only celebrates the creative ingenuity of Colenso BBDO and Nexus Studios but also reinforces the powerful role of purpose-driven marketing.
Ogilvy wins Cannes Lions 2024 Silver in ‘Outdoor’ for Taj Mahal Tea ‘Megh Santoor’
In OOH News By M4G Bureau - June 19, 2024
The musical billboard innovation is a Guinness World Records holder
Sapphire Media & Armour Digital OOH partner OAC 2024 as Presenting Sponsors
In OOH News By Sakshi Sanghavi - June 19, 2024
OAC 2024 will be organised at Hilton Garden Inn, Embassy Manyata Business Park in Bengaluru on July 26-27.
Classmate extends exciting AR technology to ‘Brown Cover Notebooks’ revolutionising learning from rote to experiential
In Campaigns By Sakshi Sanghavi - June 17, 2024
Creates a unique experience with a 30ft long tunnel aquarium in the sea front of Mumbai to highlight the exciting AR experience in conventional brown covers.
MAGNA forecasts +10% global ad revenue growth, OOH growth at 7%
In Research By M4G Bureau - June 17, 2024
India among the most dynamic ad markets this year
IOAA Chairman Pawan Bansal to address OAC 2024
In OOH News By M4G Bureau - June 17, 2024
Pawan will be speaking on industry regulation, policy advocacy, audience metrics, tech adoption, among others
BMC draft policy on hoardings covers a wide spectrum including ad on skywalks, balloons, stationary vehicles
In OOH News By M4G Bureau - June 14, 2024
Plan for QR placement on media for obtaining site specific details