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7495 News Found
Appy makes a big splash on OOH canvas in a new avatar
In Campaigns By M4G Bureau - October 07, 2017
Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats
LIVA outshines in mall space with unique innovation
In Campaigns By Bhawana Anand - October 06, 2017
Planned & executed by Street Talk, the mannequin structure hanged as a drop down was tried for the first time ever in mall space
‘Golmaal Again’ set to trail blaze OOH tracks with king-size plans
In Campaigns By M4G Bureau - October 06, 2017
First leg of campaign has begun; Some Rs 5 crore going into multi-city OOH promotion of the movie
Local real estate brands build up equity on Mumbai Central Line during festive season
In OOH News By Amaan Kazmi - October 06, 2017
The majority of the real estate firms are reaching out to this audience with affordable housing propositions
‘If planned well, OOH delivers big impact’
In Viewpoints By Bhawana Anand - October 05, 2017
Van Heusen, a high-end clothing brand, took the OOH route to make an impactful brand presence in the inner-wear segment. The brand directed a sizeable share of its ad spends on OOH in Delhi NCR market. Ashish Jajoo, VP & Brand Head – Innerwear Business, ABFRL talks about the brand’s outlook on OOH advertising, in conversation with Bhawana Anand of Outdoor Asia.
Greater Chennai Corporation mulling over bringing OOH back on streets
In OOH News By Bhawana Anand - October 05, 2017
Internal discussions are reportedly underway to explore reviving outdoor advertising in the city of Chennai
ALTBalaji appoints Lodestar UM as media agency
In OOH News By M4G Bureau - October 05, 2017
The mandate includes media investment and strategic partnership covering print, television, online, OOH and radio
Rhino adorns billboards with handcrafted idols & figures during Puja
In Campaigns By Bhawana Anand - October 05, 2017
The wires and cables brand worked with Metro Sign and artists in creating unique billboard branding where only hardboard and thermacol were used
Bengaluru’s Cult turns OOH into playground
In Campaigns By Bhawana Anand - October 05, 2017
Different innovations were carried out by MOMS Outdoor Media Solutions depending upon the best suited formats
Republic goes outdoor to highlight channel’s leadership position
In Gallery By M4G Bureau - October 04, 2017
Laqshya Solutions planned and executed the extensive OOH campaign that covered three key markets – Delhi NCR, Mumbai and Bengaluru