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Accord Advertising bags sole ad rights at Bagdogra airport, trolley ad rights at Goa airport
In OOH News By Ria Banerjee - October 13, 2017
With two mandates, Accord Advertising forays deep into the airport branding space, plans to acquire airport media in other states
'Digital billboards can work wonders for OOH'
In Viewpoints By M4G Bureau - October 12, 2017
However, there are several pre-conditions that will determine the long-term success of digital OOH in the urban environment.
Soch leaves an indelible imprint on Inorbit Mall escalator handrail
In Campaigns By M4G Bureau - October 12, 2017
The women’s fashion brand is one of the first to use ad-roller’s escalator handrail branding solution
No spark in OOH business this festive season save a few markets
In OOH News By Bhawana Anand - October 12, 2017
Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders
Wrogn hits the streets to innovatively highlight citizen woes, tackle common issues
In Campaigns By M4G Bureau - October 12, 2017
MOMS Outdoor Media Services planned and executed the innovative campaign in Mumbai and Bengaluru
WCRS, Leo Burnett take top prizes in Ocean’s digital creative competition
In Digital OOH By M4G Bureau - October 12, 2017
MullenLowe London collects three awards including international prize for Dulux
Ambient airport advertising shrinks as luggage tags, boarding passes become passe
In OOH News By Bhawana Anand - October 11, 2017
However, new tech-driven advertising opportunities are likely to open up at the airports
Hyundai Motor India rides into rural markets with a caravan & compelling offers
In Campaigns By M4G Bureau - October 11, 2017
The auto major has initiated an ‘Experience Hyundai’ campaign across 418 rural locations in India
KMRL issues revised RFP for ad rights, extends timelines for site visit, bid submission
In OOH News By M4G Bureau - October 11, 2017
The site visit for bidders which was earlier scheduled on October 9, 2017 will now be arranged on October 13. The last date for submission of queries/clarification has been extended to October 20
Madison Media wins Sri Sri Tattva Media AOR
In OOH News By M4G Bureau - October 10, 2017
Sri Sri Tattva commands strong multi-dimensional capabilities across the Ayurveda value chain making it a leader in Ayurveda-FMCG space