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Sky promotes next-gen TV platform via Augmented Reality campaign at London's Waterloo Station
In Digital OOH By M4G Bureau - November 04, 2017
The campaign invited commuters to interact with characters from Sky Q’s latest shows at London Waterloo.
Campus Shoes takes big strides on Delhi OOH landscape
In Campaigns By M4G Bureau - November 03, 2017
Targeting the youth audience, two different creatives have been used to connect with male and female audiences.
RadioLocus augmenting OOH audience density monitoring
In OOH Solutions By Amaan Kazmi - November 03, 2017
Along with the traditional techniques of surveys and forms, RadioLocus measures visitor density, visitor routes, visitor engagement across media points
MuscleBlaze signs DDB Mudra Group as creative partners
In OOH News By M4G Bureau - November 03, 2017
MuscleBlaze would be managed by the agency’s Gurgaon unit led by Jaipal Singh, Director- Brand Engagement, DDB Mudra North, on the account management front and Tushar Handa, Senior Strategist, DDB Mudra North on the strategy front.
SDMC invites bids for street furniture project
In OOH News By M4G Bureau - November 03, 2017
Two clusters are included in the tender covering different locations and types of street furniture structures
OPPO burns bright at Sunburn in Kolkata
In Gallery By Ria Banerjee - November 02, 2017
Giant inflatables of brand mascot Ollies, selfie booths caught the imagination of audiences
Netflix goes outdoor with ‘Stranger Things’
In Campaigns By Amaan Kazmi - November 02, 2017
Hoardings lined up across the roads and flyovers depict a gloomy road amidst the sunset to create the buzz for the second season of the American horror web series
IPG Mediabrands retains Amazon global media account
In OOH News By M4G Bureau - November 02, 2017
The brand had launched a review this summer
No fresh licenses for ads on state highways, rules Madras High Court
In OOH News By M4G Bureau - November 02, 2017
The court stated that existing site owners that they can continue to operate till their license expires
“We hit the bull’s eye with auto-branding”
In Viewpoints By Bhawana Anand - November 02, 2017
Manav Sethi, Chief Marketing Officer, ALTBalaji talks about OOH advertising and in particular the strengths of auto-branding