Google dials into OOH to highlight Pixel 2 features

In Gallery By M4G Bureau - November 13, 2017

The Pixel 2 campaign has been unfurled on arterial roads, at junctions and in market areas, highlighting the many reasons why Google Pixel 2 is just the phone to buy. In India, Google’s OOH mandate is handled by Kinetic India

Google dials into OOH to highlight Pixel 2 features

In Campaigns By M4G Bureau - November 13, 2017

The Pixel 2 campaign has been unfurled on arterial roads, at junctions and in market areas, highlighting the many reasons why Google Pixel 2 is just the phone to buy. In India, Google’s OOH mandate is handled by Kinetic India

DMRC Director (Ops) Sharat Sharma to address Delhi NCR Talks OOH Conference

In OOH News By M4G Bureau - November 13, 2017

Sharat Sharma will share his perspectives on ‘How innovatively can OOH maximise opportunities in urban transit space’, at the Delhi NCR Talks OOH Conference that will be held at Le Meridien hotel, Gurugram on November 17

Starcom India appoints Rajiv Gopinath as Chief Client Officer

In OOH News By M4G Bureau - November 13, 2017

Gopinath will interface with key clients, enhancing Starcom’s strategic product and delivery and will usher in greater growth and opportunities

Govt plan to set up 100 new airports will further augment airport media opportunities

In OOH News By M4G Bureau - November 13, 2017

Most of the new airports will be established in cities that currently do not have airports. As India’s civil aviation industry grows, powered by sustained passenger traffic growth, airports will become even more compelling brand advertising destinations

Dehradun civic body latest to launch drive against unauthorised media

In OOH News By Bhawana Anand - November 13, 2017

The authority has removed some 6,000 hoardings, posters and banners from areas such as the Clock Tower, Garhi Cantt, Rajpur Road, and Haridwar Bypass, while due attention is paid to protect authorised media

BroadSign International powers Qatar-based ELAN Media’s DOOH network

In Digital OOH By M4G Bureau - November 11, 2017

ELAN Media, Qatar’s leading digital out-of-home media provider, is using BroadSign’s secure and reliable automated digital signage software to deliver ads and content to 240 screens located in high-impact areas, including the Mall of Qatar, Doha Festival City and Ezdan Mall

Maruti Suzuki unveils new Vitara Breeza, Dzire model in Kolkata with fun activities

In Gallery By Ria Banerjee - November 10, 2017

Wonderz Entertainment conducted fun activities like push-ups for men, ball-the-basket, straw-separate, tongue-twisters, etc., to bring people to the car display zones; the audience response was cited as overwhelming

McDonald’s whips up data-driven campaign in UK

In Digital OOH By M4G Bureau - November 10, 2017

The campaign reacts to the speed of traffic at each location to deliver tactical messages across premium roadside billboards, and is managed and distributed through QDOT’s digital OOH ad tech platform OpenLoop

‘Digital signage business primed for accelerated growth’

In Viewpoints By Amaan Kazmi - November 10, 2017

Sanket Rambhia, Director, Xtreme Media, talks about the company’s growth journey, competitive strengths, and emerging business opportunities in the digital signage space across the country