‘Global LED signage & display consumption scales estimated $56.5bn’

In Research By M4G Bureau - January 05, 2018

Market research conducted by an international LED firm My Choice LED shows that among the LED applications in signage and display systems, outdoor and indoor signage is at the forefront of growth with its global value forecast from $30.9 billion in 2017 to $49.0 billion in 2022

Xiaomi India gives creative mandate to Lowe Lintas

In OOH News By M4G Bureau - January 05, 2018

The agency has been appointed with a vision to build the long lasting brand recognition; the account is going to be handled by the Bengaluru division of the agency

Adidas turns the spotlight on ‘Predator’ with 3D innovation

In Campaigns By M4G Bureau - January 05, 2018

The one-month multi-city campaign that also features a unique 3D innovation - planned and executed by Posterscope -is particularly targeted at the football players and fans across all age groups

DMRC begins Noida – Greater Noida corridor trail run with new OOH opportunities

In OOH News By Bhawana Anand - January 04, 2018

The new coaches will have LED backlit LCD/TFT displays which will have videos playing inside trains; the line is expected to begin in 2018 this year

DOAA resolves to reassert its industry leadership with inclusive approach

In OOH News By Bhawana Anand - January 04, 2018

DOAA would be making every effort to bring the different concessionaires in the region on a single platform and unite them with a common vision. Due efforts will also be directed to expand the association membership

Sony Pictures creates a jungle at Mumbai Metro station

In Campaigns By M4G Bureau - January 04, 2018

Sony Pictures India created a jungle like ambience at the D.N. Nagar station on the Mumbai Metro network to draw commuter attention to blockbuster movie ‘Jumanji’ that was scheduled to be beamed on the GEC

Network Media Solutions counts on cohesive civic policies for DOOH expansion

In Digital OOH By Amaan Kazmi - January 03, 2018

With pockets ready for investments, the role of civic authorities is pivotal in drafting a clear regulatory mechanism that provides the much-needed impetus to DOOH growth

Punjab & Haryana HC asks state governments to introduce ad bylaws before Mar 9

In OOH News By M4G Bureau - January 03, 2018

A division of the Punjab & Haryana High Court issued this order while conducting a hearing on the ongoing petition related to illegal media prevailing in various cities of Punjab and Haryana

Ola goes into overdrive to promote ride sharing, outstation travel offerings

In Campaigns By M4G Bureau - January 03, 2018

The ‘Ola Share’ and ‘Ola Outstation’ campaigns, planned and executed by OMI, are part of the brand’s strident steps to reinforce its standing in major metros as well as Tier 1 & 2 cities

Burger King banks on DOOH in London to drive footfalls

In Digital OOH By M4G Bureau - January 02, 2018

With digital OOH, the fast food chain saw the opportunity to show what’s relevant, at the relevant time in a relevant moment of consumption