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‘DOOH integral to media mix for movie promotions’
In Research By M4G Bureau - January 12, 2018
Report cites that Universal Pictures’ famous movie ‘Despicable Me 2’ advertising campaign which reached more than 10 million customers through digital out-of-home, mobile interaction, personalisation, and social sharing marketing approaches
Consumers experience ‘The Last Jedi’ moment on AR-powered Ocean media
In Digital OOH By M4G Bureau - January 11, 2018
Using incredible face mapping technology and Ocean Outdoor’s proprietary LookOut facial recognition tech, consumers faces were transplanted onto the big screen, turning them into The Last Jedi
Mumbai outdoor policy on the anvil; MHOA working closely with BMC
In OOH News By Bhawana Anand - January 11, 2018
The first draft of the policy is expected to be out by end-January; MHOA is also advocating the introduction of digital formats in the city, at least in select areas to begin with
Vodafone to hit the OOH streets soon with Cheeka and friends
In OOH News By M4G Bureau - January 11, 2018
The outdoor campaign will talk about the vast network the brand has been built over the years; the outdoor campaign is expected to go live in about a fortnight featuring the Cheeka Army
Vyoma Media augments bus info display units at 11 BMTC bus stations
In Digital OOH By M4G Bureau - January 10, 2018
Vyoma Media has partnered Bengaluru Metropolitan Transport Corporation (BMTC) to set up a platform to display real time bus information on 35 intelligent screens at 11 major bus stations in the city of Bengaluru
Paytm Metro criss-crosses Gurugram to promote Metro recharge
In Gallery By M4G Bureau - January 10, 2018
Paytm has been strategically using OOH advertising to promote their various offerings. More recently, the brand advertised on BQS to communicate about bus ticket facility, and undertook cab branding to promote Paytm payments service
RERA registered real estate brands gradually retracing OOH path
In OOH News By M4G Bureau - January 10, 2018
The act, implemented in 2017 with aim of bringing about clarity and fair practices to protect the interests of buyers, had put several big and small real estate projects on the back-burner, resulting in a sharp drop in their OOH advertising too
UK’s MediaCom pushes ahead with programmatic buying tool
In Digital OOH By M4G Bureau - January 10, 2018
MediaCom is promoting the launch of innocent’s new ‘Super Juice’ in London, Manchester and other key cities using an automated trading desk for DOOH ads wherein the system uses data that informs the optimum times for the brand to be live across each screen, with each having a unique schedule by day and by hour
Madurai police issues notice to ad firms to remove dysfunctional traffic light poles
In OOH News By M4G Bureau - January 10, 2018
The traffic lights poles with blinkers stationed at the traffic intersections are meant to caution the commuters crossing the roads. It is reported that many of those lights are dysfunctional but the advertising continues
Paytm Metro criss-crosses Gurugram to promote Metro recharge
In Campaigns By M4G Bureau - January 10, 2018
Paytm has been strategically using OOH advertising to promote their various offerings. More recently, the brand advertised on BQS to communicate about bus ticket facility, and undertook cab branding to promote Paytm payments service