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SDMC to float tender for LED screens in market areas soon
In Digital OOH By M4G Bureau - January 17, 2018
The corporation plans to have the DOOH units up in marquee locations like Lajpat Nagar, South Ex, Greater Kailash. Parks and open grounds in these areas may also be opened up for LED screen installation
Saatchi & Saatchi wins Expedia global creative mandate
In OOH News By M4G Bureau - January 17, 2018
The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive of TV, digital video and display, social media, and outdoor
Technical bid opening for Railways’ Delhi OOH & Northern Zone packages on Jan 31
In OOH News By M4G Bureau - January 17, 2018
Technical bids for Indian Railways’ advertising Package No. 15 (Delhi OOH) and Package no. 48 (Northern Railway) will have to submitted with the authority before 3PM on January 29, 2018
Asian Paints planning onground activities
In OOH News By M4G Bureau - January 17, 2018
With #HomesNotShowrooms Asian Paints is instilling empathy and meaning into decor in order to inspire people to lead richer lives at home; the brand has been involved in various CSR initiatives like painting different outdoor locations
Century Group of Companies erecting unipoles with surveillance facility
In OOH News By M4G Bureau - January 17, 2018
Currently Arrah has 35 unipoles and Gaya 29, whereas the company is planning to erect 200 unipoles in different cities of Bihar which will include locations such as Purnia
‘Mall media is specialist business’
In Viewpoints By Rajiv Raghunath - January 16, 2018
Anup Mittle, Partner, Mittle Sons Media Associates, shares his perspectives on the emerging trends in mall media business in conversation with Rajiv Raghunath
Adopt eco-friendly material to offset curbs on flex: digital printers
In OOH News By Bhawana Anand - January 16, 2018
Digital printers in Maharashtra advocate the use of eco-friendly PVC for large format printing that is used for packaging and packing which is exempted from the ban; at the same time, they may approach court for a stay on the ban on flex boards & banners
TV-size digital billboards straddle San Francisco streets
In Digital OOH By M4G Bureau - January 16, 2018
Clear Channel Outdoor is installing a network of 55-inch high-definition LCD screens that will enable advertisers to get in front of consumers even when they’re away from TVs, computers and mobile phones.
SDMC smart toilet complex tender timeline extended
In OOH News By M4G Bureau - January 16, 2018
The Corporation is on the verge of finalising the documentation related to the tendering process, to ensure there are no further delays in the project
Vodafone paints the town red during Uttarayan
In Campaigns By M4G Bureau - January 16, 2018
Two Vodafone branded vans traversed the length and breadth of Ahmedabad and Surat with giant ‘manjha charkhas’ mounted on them. Vodafone customers were sent periodic SMS updates on the location of the van, where they could ‘Recharge their Manjha’ firkis while demonstrating their kite flying skills