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7501 News Found
GroupM forecasts 13% growth in adex in 2018
In Research By M4G Bureau - February 14, 2018
OOH adex is expected to increase from an estimated Rs 2,842 in 2017 to Rs 3,389 in 2018, which will be a healthy 15% growth YoY
‘It’s about arousing curiosity in the minds of consumers’
In Viewpoints By Ria Banerjee - February 14, 2018
Siddharthaa Sawansukha, CEO of Kolkata-based Sawansukha Jewellers, talks about the brand’s approach to OOH advertising and how compelling creativity acts as the differentiator on the OOH landscape
Registration open for Indian delegates to FEPE Congress in Sorrento, Italy
In OOH News By M4G Bureau - February 13, 2018
Media4Growth has discussed with FEPE special rates for the participation of Indian delegates in the next FEPE Congress that will be held in Sorrento, Italy during June 6-8, 2018
Swift goes to town with ‘Be Limitless’ proposition
In Campaigns By M4G Bureau - February 13, 2018
Executed by Posterscope India, the OOH brand campaign beats the clutter by fashionably showcasing the new model on the outdoor canvas
‘OOH advertising works well for my brand’
In OOH News By Bhawana Anand - February 13, 2018
The Karnataka OOH Talks conference featured a panel discussion on “How OOH can be pivotal to brand campaigns in Karnataka” involving Deepansh Bhargava, AVP - Marketing & Operations, Central Stores Pan India, Senthil Kumar, COO, YLG and Naqhi Khan, Brand & Marcom Head, Bharti Airtel, Karnataka Circle. The session was moderated by Fabian Cowan, President, Posterscope India
‘Need end-to-end solutions for flex management’
In OOH Solutions By Bhawana Anand - February 13, 2018
Santhosh P G, CEO of People Design & Communications, Bhagwath Prasad, MD of Printech Digital Imaging, Naresh Kumar Dasari, MD of Macro Media Digital Imaging, and Rajib Das of Spectacular MMT, discussed the key challenges that confront the industry and the probable solutions for making digital printing truly ‘green’
Ogilvy promotes Abhik Santara as Head of Office & VR Rajesh named Managing Partner
In OOH News By M4G Bureau - February 12, 2018
As part of their responsibilities, they will also oversee the growth of our Kolkata offices; also VR will partner Abhik to lead Ogilvy Mumbai
‘Tech infusion, digital formats will drive OOH spends’
In OOH News By Bhawana Anand - February 12, 2018
Surendra Shenoy, Principal General Manager, Karnataka Circle, BSNL addressed the Karnataka Talks OOH conference on the theme of ‘Dialling into consumer mindspace through OOH’
‘Railways offers a whole gamut of compelling media investment opportunities’
In OOH News By Bhawana Anand - February 12, 2018
Harietha S, Assistant Commercial Manager, Bengaluru Division South Western Railway in her presentation on ‘How OOH industry can tap into Railway media opportunities’ threw light on the avenues that offers compelling opportunities to the industry
BarTalk India to unveil real-time social display network
In Digital OOH By M4G Bureau - February 12, 2018
With influencer marketing at its peak, BarTalk India opens a new world to brands which enables them to connect with millennials and weave their brand story like never before through its automated display platform