Results For "i"
7503 News Found
Zomato makes 50-50 deal with Hyderabad audience
In Campaigns By Bhawana Anand - February 26, 2018
After ‘Food For Thought’, the brand launches a city centric campaign in Hyderabad to tickle the taste buds of masses with a ‘50% off’ deal; the campaign was once again handled by MOMS Outdoor Media Solutions
‘Successful brands allocated 13% of media budgets to OOH’
In Research By M4G Bureau - February 23, 2018
WARC Data report show that the cost per thousand (CPM) for billboards is routinely below the all media average, which helps explain why successful campaigns within the low (up to $500k) and medium ($500k to $10m) budget bands are the ones that allocate the highest proportions towards OOH
Globally networked indoor, outdoor digital screens in the offing
In Digital OOH By M4G Bureau - February 23, 2018
Romania’s The Pole Society, funded by Techstars and Ginco in the Middle East, is creating a globally interconnected network for indoor and outdoor digital screens
Interactive DOOH heightens consumer engagement
In Digital OOH By M4G Bureau - February 23, 2018
Group Banque Populaire, a French banking group made up of 15 regional banks, provides information to travellers at the at Paris and Nice Airports on the cost of living of different nations and states
‘Marriage between mobile & OOH will become stronger’
In Viewpoints By Rajiv Raghunath - February 22, 2018
Aileen Shaw, Vice President, Media for Grandesign's West Region, shares her perspectives on how OOH could leverage mobility to deliver great outdoor campaigns
V-Guard exhorts consumers to ‘Bring Home a Better Tomorrow’
In Campaigns By Ria Banerjee - February 22, 2018
The campaign, executed by Outdoor Advertising Professionals (India), has been deployed on 900+ OOH media units like billboards, unipoles, bus-queue shelters, foot overbridge, Metro pillars, gantries, pillar branding, signage and LED boards across some 135 cities
APN Outdoor retains Sydney Trains contract for 20 years
In OOH News By M4G Bureau - February 22, 2018
APN plans to convert signs to digital in other projects, namely its advertising in the Tullamarine freeway and Metro Trains Melbourne
GMG’s CoZone 2.2 renders ultra-high res to large formats
In Digital OOH By M4G Bureau - February 21, 2018
The maximum image resolution has been increased to 7000 pixels and can go even finer. If the user is required to go deep into detail or work with large formats, image data can be displayed at an ultra-high resolution of 15,000 pixels
Patna MC Standing Committee targets big fish engaged in unauthorised biz
In OOH News By M4G Bureau - February 21, 2018
The civic body, which was targeting only small players till now, has been asked to target the larger players that are responsible for putting up unauthorised media in the city
Samsung augments digital outdoor display solutions
In Digital OOH By M4G Bureau - February 21, 2018
In outdoor spaces, Samsung’s high 2,500-nit brightness, an auto brightness sensor that optimises brightness, together with circular polarizing technology and 5,000:1 contrast ratio work together to deliver easily seen messages