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Ekta Builder gains masses faith by demanding only 5% in advance
In Campaigns By M4G Bureau - March 04, 2018
Executed by Bright Outdoor Media, the campaign has been deployed at various key locations of Mumbai
Is Bengaluru inching closer to having a ‘Times Square’ like place?
In OOH News By M4G Bureau - March 02, 2018
The Karnataka Government is now mulling over creating a ‘Bangalore Square’ at the junction of Brigade Road and Residency Road
Ocelot Partners to acquire Ocean Outdoor for £200mn
In OOH News By M4G Bureau - March 02, 2018
Ocean’s portfolio of digital, full motion screens facilitates connectivity as OOH, digital, mobile, online and screen media all converge to create deeper brand experiences
Freedom Oil slips into the OOH fast line with JarCar offer
In Gallery By Bhawana Anand - March 01, 2018
The 2-month campaign started with the creatives focusing upon the healthy aspects of the offering; now buyers of Freedom Oil jar could win a car as a lucky prize
Jammu MC has imposed hoardings ban on various properties
In OOH News By M4G Bureau - March 01, 2018
The civic body has imposed a ban on installation of hoardings at various avenues such as residential buildings, bridges, places of worships, hospitals, educational institutions, crematorium, Graveyard, Government offices, parks, and gardens
UK’s Bitposter expands automated platform reach
In Digital OOH By M4G Bureau - March 01, 2018
Over 400,000 print and digital OOH billboards can be bought within Bitposter’s General Marketplace
Surat MC’s Rs 100cr ad tax target impractical, say media owners
In OOH News By Bhawana Anand - March 01, 2018
Media owners cite that advertising brands plan only limited spends in the city, and so there is not much scope for expanding the OOH business, even if new outdoor media avenues are created by the municipal corporation
Nippon Paint sends ‘Swachhta’ message in an artistic manner
In Campaigns By M4G Bureau - March 01, 2018
The brand joined hands with leading art institutes and artistes of Indore to put up painted messages on the walls of 5 BRTS, spreading the message of ‘Swachh Indore’ and for retaining Indore’s position as the No.1 City in Swachhta Sarvekshan
Dentsu Impact appoints Aditya Kilpady as National Planning Director
In OOH News By M4G Bureau - February 28, 2018
Aditya comes in with over two decades of cross-cultural experience across verticals and geographies
Surat MC sets ambitious target of Rs 100 cr ad tax revenues
In OOH News By M4G Bureau - February 28, 2018
Pegging big on OOH, the corporation plans to build various advertising destinations in the city and decides to go strict on illegal sites which aren’t generating revenue for the civic body