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‘Technology holds key to OOH transformation’
In Viewpoints By Anil Balan - April 03, 2018
Integrating the features of online advertising to outdoor advertising is the key for OOH to find its place into the multimedia campaign mix
Wild once again out to promote its ‘vitamin water’
In Campaigns By M4G Bureau - April 03, 2018
The Delhi-based brand has launched a city-wide campaign that includes innovations on BQS; the brand is particularly visible on the arterial roads
‘Go Kerala’ campaign goes many a mile in London
In Campaigns By M4G Bureau - April 02, 2018
The tourism body rolled out the ‘Go Kerala’ campaign in the UK with full wraps of 5 double-decker buses plying on Central London roads.
Acer introduces abSignage solutions in India
In OOH Solutions By M4G Bureau - April 02, 2018
The abSignage solutions, utilises cloud technology and big data analytics to be a cost effective solution to manage a digital signage network
SDMC targets Rs 150-180cr ad tax revenues in 2018-19: Prem Shankar Jha
In OOH News By Bhawana Anand - April 02, 2018
Increase revenues from advertising on airport road, provision for digital media, engagement of advertising industry for public conveniences’ development are some of the initiatives that will help SDMC achieve ad higher tax revenues
Times OOH initiates remote, real-time monitoring of BQS media lighting
In OOH News By Bhawana Anand - March 31, 2018
The system facilitates the controlling of lighting on BQS media across all target locations. The monitoring also helps track the energy consumption data.
Kansai Nerolac renders ‘Rang De Maharashtra’ colourful
In Campaigns By VJ Media Bureau - March 30, 2018
Maharashtra Village Social Transformation Foundation, Kansai Nerolac Paints and Tata Trusts launch the Rang De Maharashtra campaign on the occasion of ‘International Colour Day’
Mercedes-Benz S-Class set to ‘Lead the World’
In Campaigns By M4G Bureau - March 29, 2018
Kinetic WW which handles the Mercedes-Benz account undertook the media buying from Times OOH, media concessionaire of both airports.
AdOnMo facilitates contextual advertising on cab LED screens
In Digital OOH By Bhawana Anand - March 29, 2018
The LED screens are placed atop cabs and the firm uses patented software and proprietary hardware by which brand advertisement can be displayed as per particular time of day and location of the cab
US-based Ads on Top unveils Dynamix playlist automation via API
In Digital OOH By M4G Bureau - March 28, 2018
Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets, CPMs and other ad metrics into account to determine the ideal ad to display