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Tata Tele Business Services projects smart solutions
In Gallery By M4G Bureau - April 12, 2018
The brand, in association with Active Media Innovations, converted select static billboards in Mumbai into smart boards through live projection
Pepe Jeans zips ahead with ‘Made to Create’ proposition
In Gallery By M4G Bureau - April 12, 2018
The brand opted for branding on DMRC Line 2 running from Samayapuri Badli to Huda City Centre; eg. communications holds the media rights on this line, whereas the buying and media planning for the campaign was done by MOMS Outdoor Media Solutions
Australia’s OOH industry nets 8.7% revenue growth in Q1 FY18
In OOH News By M4G Bureau - April 12, 2018
Digital revenue is sitting at 49.7% of total net media revenue year-to-date, an increase over the recorded 44.4% for the same period last year
Activation planned to promote Thums Up Charged No Sugar
In OOH News By M4G Bureau - April 12, 2018
To promote this new beverage, the brand will undertake extensive on-ground activation spanning across 14 cities
Lucknow media owners want business back on track
In OOH News By Bhawana Anand - April 12, 2018
Earlier, the Nagar Nigam was swooping down on the media firms that did not pay up the advertisement tax in part or full, but after the GST subsumed the advertisement tax, the local urban body seemingly did not have a strong incentive to promote outdoor media in the city
Pepe Jeans zips ahead with ‘Made to Create’ proposition
In Campaigns By M4G Bureau - April 12, 2018
The brand opted for branding on DMRC Line 2 running from Samayapuri Badli to Huda City Centre; eg. communications holds the media rights on this line, whereas the buying and media planning for the campaign was done by MOMS Outdoor Media Solutions
Mother Dairy reinforces strong brand presence in Mumbai
In Gallery By M4G Bureau - April 11, 2018
The campaign – which says that the city consumes 25 lakh glasses of Mother Dairy milk in a flash every day – was planned and executed by Ecosys OOH
British Council appoints Carat India to handle their media mandate
In OOH News By M4G Bureau - April 11, 2018
The agency will work on enhancing the reach of their work, make new connections and new stories, and inspire millions of young people to develop relationship and connections
JCDecaux unveils digital transformation at Melbourne’s Southern Cross Station
In Digital OOH By M4G Bureau - April 11, 2018
The largest of their kind, the new 85” Spectacular screens will create powerful digital avenues in key commuter and pedestrian corridors throughout Southern Cross Station
MHOA confers with BMC on outdoor policy in the making
In OOH News By Bhawana Anand - April 11, 2018
The first draft is expected to be released in three weeks for obtaining the suggestions of media owners in the city and to gauge their concerns