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OOH can help brands derive higher ROI from advertising
In Research By M4G Bureau - April 19, 2018
Globally, marketers of successful brands allocate an average of only 13% of their budgets to OOH advertising; this despite the lower cost of OOH compared to other paid media
Activa 5G scripts the language of love
In Campaigns By M4G Bureau - April 19, 2018
The brand has launched a 360 degree ad campaign - ‘Love Is Growing’ -- for its Activa 5G. The campaign’s objective is to showcase the universal love for Activa
JCDecaux Australia partners with Seedooh to verify OOH campaigns
In Digital OOH By M4G Bureau - April 18, 2018
Seedooh is aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies and outdoor media owners
Railway media packages run out of steam
In OOH News By Bhawana Anand - April 18, 2018
Advertising rights will likely be handled by the various commercial divisions all over again
OOH industry continues to bear burden of inconsistent, arbitrary ad taxes
In OOH News By Rajiv Raghunath - April 18, 2018
Why must different civic bodies apply different tax norms when the purpose of GST implementation was to bring about uniformity in taxes?
Fortune assumes an imposing brand presence in Kanpur
In Gallery By Bhawana Anand - April 17, 2018
The building wrap, executed by Organized Outdoor Options, gives Fortune brand a massive 12,000 sq. ft brand display that could possibly put in the shade any other brand display in its vicinity
Aarkay Universal installs Efi-H1625 LED UV inkjet hybrid printer
In OOH Solutions By M4G Bureau - April 17, 2018
The printer’s lower-temperature curing translates into reduced energy costs. And, unlike solvent printers used in wide-format graphics printing, the printer’s inks have virtually no VOCs
Globally DOOH to grow at 12.60% CAGR during 2017-23
In Research By M4G Bureau - April 17, 2018
Europe was the highest revenue contributor to the global DOOH market in 2016, accounting for around 38.76% share, owing to surge in demand of digital signage across various industry verticals
Fortune assumes an imposing brand presence in Kanpur
In Campaigns By Bhawana Anand - April 17, 2018
The building wrap, executed by Organized Outdoor Options, gives Fortune brand a massive 12,000 sq. ft brand display that could possibly put in the shade any other brand display in its vicinity
Dentsu Impact starts Bangalore operations
In OOH News By M4G Bureau - April 16, 2018
Along with handling existing clients, the new team will look at opportunities to expand the agency’s offerings and thus, revenues