New unipoles on road medians in Bhopal catch the eye of advertising brands

In OOH News By Bhawana Anand - April 30, 2018

Maheshwari Advertising, leading media owning firm in Madhya Pradesh and Chattisgarh markets, is marketing these front-lit, 2-sided formats that are sized 20ft x 10 ft

TradeStation gives everyone a ‘fresh look’

In Gallery By M4G Bureau - April 28, 2018

The online trading firm hosted a “pop-up” event in New York City, with the support of DiGo and Grandesign, offering participants the chance to “Get a Fresh Look” with free haircuts, blue dye jobs and blue wigs

TradeStation gives everyone a ‘fresh look’

In Campaigns By M4G Bureau - April 28, 2018

The online trading firm hosted a “pop-up” event in New York City, with the support of DiMassimo Goldstein and Grandesign, offering participants the chance to “Get a Fresh Look” with free haircuts, blue dye jobs and blue wigs

‘Audience metrics will raise advertiser confidence in OOH’

In Viewpoints By Bhawana Anand - April 28, 2018

FMCG major Parle Products is one of the long-standing advertising brands on the OOH canvas. B. Krishna Rao, Category Head – Parle Products shares his thoughts on what brings the brand to the OOH space

Havells brings the fifth wall i.e. Ceiling in the limelight

In Gallery By M4G Bureau - April 27, 2018

The OOH site spotted at DND showcases the designer fan along with the 360-degree communication strategy on the site i.e. Your Ceiling is the fifth wall

DDB San Francisco showcases a green billboard display

In OOH Solutions By M4G Bureau - April 27, 2018

In an experiment in energy conservation for Earth Day, Energy Upgrade California and DDB San Francisco took over a billboard in Los Angeles on Interstate 405 to demonstrate how energy can be conserved

Kerala OOH once again in line of fire on flex issue

In OOH News By M4G Bureau - April 27, 2018

The flex printing industry in the state has decided to pro-actively promote recycling of PVC banners to make useful products from it. The state has more than 1,500 flex printing units

Digikore launches two new LED products in India

In Digital OOH By M4G Bureau - April 27, 2018

Digiwalker and Digikore foldable LED screens are available for both indoor and outdoor displays and come in interesting shapes and designs

Havells brings the fifth wall i.e. Ceiling in the limelight

In Campaigns By M4G Bureau - April 26, 2018

The OOH site spotted at DND showcases the designer fan along with the 360-degree communication strategy on the site i.e. Your Ceiling is the fifth wall

Kinetic North America relaunches Lively Production

In OOH Solutions By M4G Bureau - April 26, 2018

The Lively Production team will coordinate the removal of the vinyl with OOH media vendors. It will also be involved in product selection, and production logistics