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Geopath launches enhanced ratings & audience location measurement platform
In OOH News By M4G Bureau - May 09, 2018
The Geopath Insights Suite applies demographic information, consumer behaviour and purchase data to population movement models across the US to dramatically improve the industry’s ability to plan, measure and derive value from OOH campaigns
Agra media owners approach Mayor for friendlier norms
In OOH News By Bhawana Anand - May 09, 2018
Media owners maintain that the minimum business turnover set for companies participating in the tender for unipoles is curbing the industry’s participation in the bid
‘More the spends on OOH, better the returns’
In Research By M4G Bureau - May 09, 2018
OOH is shown to have the greatest impact on awareness, recommendation and purchase-intent metrics for brands, states a report released by OAAA
FBB’s Style Dekko for Metro Commuters
In Campaigns By M4G Bureau - May 09, 2018
The fashion clothing brand displays the recently-launched men’s range and new communication on Line 3 of DMRC, attracting the commuters from all walks of lives
Kumar Gaurav joins Edelweiss Tokio Life Insurance
In OOH News By Bhawana Anand - May 08, 2018
As Head - Brand & Content, Marketing Department, Kumar will be responsible for building up the company’s communications and marketing strategies
Grandesign relocates hq to historic Wonder Bread Building
In OOH News By M4G Bureau - May 08, 2018
San Diego’s largest advertising agency moves to invest in the future and set the stage for ongoing growth
ChargeIn Kiosk creates smart advertising avenue in Ujjain
In OOH Solutions By Bhawana Anand - May 08, 2018
The utility comes with a 32-inch LED screen for advertising, an interactive screen for payment gateways, a bar code scanner, money acceptor and receipt provider
Solar AdTek undertakes solar powered lighting of 1,800 bqs in Ireland
In OOH Solutions By M4G Bureau - May 07, 2018
The newly installed lighting reduces operating costs, provides enhanced illumination and most significantly reduces carbon emissions
Havas Media bags integrated media duties of Netmeds.com
In OOH News By M4G Bureau - May 07, 2018
The account size is estimated to be upwards of INR 50 crores and will be handled out of the Bangalore office
Agra MC follows Delhi in making ground for unipoles
In OOH News By Bhawana Anand - May 07, 2018
The civic body hopes to mop up much more revenues through this initiative in order to achieve its annual advertising revenue target of Rs 25 crore; plans are afoot to strictly regulate rooftop media