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7506 News Found
‘Airline media is growing just as fast as airport media’
In Viewpoints By M4G Bureau - June 05, 2018
Atin Gupta, Managing Director, Atin OOH & Promotions, underscores the growing potential of airline media and how in-flight infotainment is a great consumer engagement opportunity
Railways non-fare revenue earnings in FY17-18 short of target
In OOH News By M4G Bureau - June 05, 2018
The key reason for the non-fare revenue shortfall may be attributed to the consolidated media packages failing to gain traction
‘Malpractice by site owner a blot on industry image’
In OOH News By Bhawana Anand - June 05, 2018
Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still, the media owner replaced the Samsung campaign creative with a political campaign twice in the period the Samsung campaign was meant to be displayed
Gogia Print-O-Grafix adds eco-friendly machine to its kitty
In OOH Solutions By M4G Bureau - June 05, 2018
The machine prints on backlit fabric, acrylic, glass and metal
Vodafone waves red flag to commuters crossing rail tracks
In Gallery By M4G Bureau - June 04, 2018
Conducted at 14 suburban stations in Mumbai, the campaign aims to sensitise people on the hazards of taking shortcuts by crossing rail tracks
Ocean Outdoor acquires Scotland’s Forrest Media
In OOH News By Rajiv Raghunath - June 04, 2018
The deal expands Ocean’s national footprint and enhances its position as a leading large format DOOH operator in the UK, with an offering which will now include Edinburgh and Glasgow
SDMC Dy. Commissioner Prem Shankar Jha to address OAC 2018
In OOH News By M4G Bureau - June 04, 2018
Prem Shankar Jha will be speaking on the theme of ‘How OOH can transform the urban landscape’ at the 14th Outdoor Advertising Convention (OAC) which will be organised at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai during July 27-28 this year
Mobile internet use has eroded consumption of all other media: Zenith’s Media Consumption Forecasts 2018
In Research By M4G Bureau - June 04, 2018
Time spent at the cinema increased 3% between 2011 and 2018 as cinema owners have invested in more screens and a better experience for visitors
Ajanta Advertisers adds Bhubaneshwar Airport in media bouquet
In OOH News By Bhawana Anand - June 04, 2018
The company will be handling the advertising rights for a period of 10 years
Vodafone red flags rail commuters on crossing tracks
In Campaigns By M4G Bureau - June 04, 2018
The campaign was conducted at 14 suburban stations in Mumbai to sensitise people on the hazards of taking shortcuts by crossing rail tracks