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JCDecaux launches programmatic platform VIOOH
In Digital OOH By M4G Bureau - June 15, 2018
The VIOOH platform offers a full stack for automated trading, data management, content serving, and ad exchange functionality
Ad spends to grow 10.5% in India in 2018: DAN
In Research By M4G Bureau - June 15, 2018
With Indian market picking up from March-April, fuelled by a stable recovery post demonetization/GST/RERA,the Indian advertising spend is to reach Rs 624 bn
Rajdeep Publicity bags ad rights on NDMC digital screens
In OOH News By M4G Bureau - June 15, 2018
Allotted for a period of 3 years, the firm will be selling advertising spots of 10 seconds each on the screens, to be played in a 2-minute loop
NBA recreates basketball magic on the streets
In Campaigns By M4G Bureau - June 15, 2018
The OOH campaign has been executed in Mumbai and Delhi by MOMS Outdoor Media Solutions
Vodafone promotes IoT services for smart business
In Campaigns By M4G Bureau - June 14, 2018
The OOH campaign creatively showcases the use cases to the target audience, promoting deployment of IoT solutions in Indian market
‘There is a big demand for fabric printing’
In OOH Solutions By M4G Bureau - June 14, 2018
Caterpillar is making huge investments to meet the soaring demand for green printing
IRSDC chief SK Lohia to address OAC 2018 on OOH opportunities at redeveloped stations
In OOH News By M4G Bureau - June 14, 2018
Sanjeev Kumar Lohia (IRSE-1987) is MD & CEO of the Indian Railway Stations Development Corporation (IRSDC), leading the world’s largest Transit Oriented Development (TOD) and PPP programme
SDMC to create branding opportunities with hydroponics on flyover pillars
In OOH News By Bhawana Anand - June 13, 2018
Hydroponics or vertical mini-gardens created on the flyover pillars by the South Delhi Municipal Corporation will be soon available for branding opportunities. The action plan is in accordance with the efforts of Ministry of Housing and Urban affairs to check air pollution
OBC casts Huda City Centre station in its corporate hues
In OOH News By Bhawana Anand - June 13, 2018
The BFSI brand has undertaken extensive branding of the media properties at the station, using its brand colours and identity, highlighting the various offerings to the customers
TAM CEO LV Krishnan to share his perspectives on audience metrics at OAC 2018
In OOH News By M4G Bureau - June 13, 2018
In a journey of over two decades in the world of media insights, Krishnan and his team pioneered a range of audience understanding information for the media industry