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Creativeland Asia wins 3 Bronze Lions for Merc campaign
In OOH News By M4G Bureau - June 20, 2018
The metals were won for the Mercedez Benz campaign entries titled ‘Madhubani’, ‘Pattachirtra’ and ‘Warli’
Adidas rewards team spirit this FIFA
In Campaigns By Bhawana Anand - June 20, 2018
Kick-starting the celebration of FIFA World Cup 2018 in an impactful way, the idea of the innovative billboard was to celebrate and reward the spirit of coming together as a team
Adorn Advertising bags rights on new backlit format in Haldwani
In OOH News By M4G Bureau - June 19, 2018
The company has erected ¾ ft of backlit centre poles on the road dividers of the district
BMTC to do away with glass panel branding on buses
In OOH News By M4G Bureau - June 19, 2018
The panels will instead show the names of key places covered on the bus route
Global Sports Commerce acquires Belgian firm BrightBoard
In Digital OOH By M4G Bureau - June 19, 2018
This strategic acquisition has been made to expand GSC rapidly and lend its core sports technologies across the avenues of sponsorship management and fan engagement
Virat Kohli & PUMA team up to boost ‘Come Out and Play’ movement
In Campaigns By M4G Bureau - June 19, 2018
The on-ground activation is conducted on 18th of every month to promote physical fitness
HERE advances location data science for ad ecosystem
In Digital OOH By M4G Bureau - June 18, 2018
The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world
Lloyd Mathias to chair OAA 2018 Jury
In OOH News By M4G Bureau - June 18, 2018
Lloyd Mathias has held senior leadership roles in sales, marketing & business development in Fortune 500 companies, across India & Asia-Pac in Consumer Goods, Telecoms and Technology
Futek adorns Ambience Mall Vasant Kunj with high-end screens
In Digital OOH By Bhawana Anand - June 18, 2018
The ultra-lightweight LED panels, imported from Korea, are already featuring campaigns of major brands like Coca-Cola, Netflix, among others
‘OOH is an impact media’
In Viewpoints By Bhawana Anand - June 16, 2018
Shabnam Panjawani, Chief Marketing Officer, Edelweiss Group says that while the audiences for video-based and digital media are highly fragmented, the OOH media commands an assured audience