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Nanavati Hospital goes big on OOH in Mumbai
In Campaigns By M4G Bureau - July 16, 2018
The 21-day campaign was executed by MOMS Outdoor Media Solutions, using a mix of king-size billboards and bqs media, with a significant number of sites being in the close proximity of the hospital
‘Smart transport will change the media landscape of Kolkata’
In Viewpoints By Ria Banerjee - July 16, 2018
Narayan Swaroop Nigam, Secretary, Transport Department, Govt of West Bengal and Managing Director, WBTC, CSTC & WBSTC shares his perspectives on how technology adoption to augment the urban transportation systems will augment the advertising opportunities
VMO unveils audience intelligence platform DART360
In Digital OOH By M4G Bureau - July 16, 2018
The platform empowers VMO’s clients to gain a deeper understanding of audiences – what consumers think, what they do and where to locate them
GHMC curbs outdoor advertising in Hyderbad until Aug 14
In OOH News By M4G Bureau - July 16, 2018
The notification was issued to the media firms, mandating them to remove the flexes from all the formats put up on the streets until the curbs are withdrawn
NGOs in Kerala reuse FIFA campaign flexes to give roof to the needy
In OOH News By Bhawana Anand - July 13, 2018
Organisations like NSS, BDK, KSSP are collecting and channeling the flexes as material for house repair
Sacred Games makes a big splash on OOH
In Campaigns By M4G Bureau - July 13, 2018
True to its preference for the larger than life presence in the OOH space, Netflix has gone big on the large format to promote the web TV series
‘OOH can play a key role in Mumbai city beautification’
In Viewpoints By Nimisha Shah - July 13, 2018
The Mumbai OOH landscape is at the threshold of sweeping changes. The Municipal Corporation of Greater Mumbai (MCGM) circulated for review the Policy Guidelines on the Grant of Permission for Display of Sky-Signs and Advertisement under Section 328 & 328 A of MMC Act 1888. Nidhi Choudhari, Deputy Commissioner - Special, MCGM, talks about the corporation’s outlook on OOH advertising in the city
‘OOH enjoying a renaissance in many markets’
In Research By M4G Bureau - July 13, 2018
OOH is enjoying a major makeover as its newfound versatility, driven by data and digital, demands planners reconsider its role on their media plan
Srishti Group’s OPT wins audio ad rights at Hyderabad’s Kacheguda railway station
In OOH News By M4G Bureau - July 12, 2018
Audio advertising is expected to register firmly with the large audiences at the busy railway station
Chennai likely to have billboards back on streets in near future
In OOH News By M4G Bureau - July 12, 2018
However, there is still some distance to go with regard to the bylaws to be drafted for the format and tendering processes to be firmed up